Clients come to us often with an important question for their Satellite Media Tour: “How do I book LIVE interviews?”
It can be tricky to pull off a great native advertising campaign. There are so many variables, and the internet at large is a saturated space, where ads and posts of all sorts fight for viewers’ attention.
But in a recent campaign running across Outbrain, Facebook and Instagram, the 4media team saw some sterling success, and we think we know why.
In creating a PR survey, there are a whole host of options one must consider, many of which we’ve written extensively about in the past.
There are decisions to be made regarding topic, you have to hope for a great brainstorm, come up with creative answer choices to ensure results are worthwhile, and then take care of disseminating your findings, whether that means in writing a press release or just an executive research summary.
There are many, many different types of research. They vary not only in aim, but in how they are performed. At 4media, we do Public Relations Surveys among other things. Those surveys are intended for use in public relations outreach and initiatives and can be both quantitative and qualitative.
Other types of research are academic, or consumer insight driven. We do those too, but we recognize where and how they differ from the sort of research that generates an excellent news headline.
In writing, as in life, things change. Venues for practicing the craft multiply, and the truly adept writer must be capable of altering his or her voice to reach diverse and fragmented audiences, each in search of information tailored to them.
To write well, we must all consider who we’re writing for. And the frequency with which audiences change begs for greater skill on the part of writers, even as attention spans shorten and the level at which people read real literature, and the written word in general, continues to decline.
We’ve written in the past about how to apply the 4T filter to your media tour: Talent, Topic, Timing and Targets. Over the next few weeks, we’ll focus on breaking down those aspects. Today, we’re happy to offer 4media’s four considerations for timing a tour. Check em out, and remember we’re always here to help if you want to talk more.
Members of the media are facing a growing issue, should they choose to conceive of it that way. This isn’t a hyper-specific concept either—it impacts us all: Journalists, PR’s and marketers, TV and radio broadcasters, and even bloggers.
I’m talking about the growing segment of the population who are quickly becoming amateur professionals—those people whose passion, or hobby for that matter, has become something more. Whether it’s been monetized or just done excellently enough to garner an audience, media at large is under constant scrutiny from the eyes of a public asking an unsettling question: Will we always need media professionals?
Creating a video or marketing piece in virtual reality or 360 is getting easier, cheaper and more en vogue.
Virtual reality, or VR, is the computer-generated simulation of a three-dimensional image that can be interacted with in a seemingly real way, by a person using special equipment.
360 video, while similar to VR, is primarily directional. The viewer can look all around, having an experience in a virtual reality, but not necessarily interacting with that reality directly. The terms are extremely close, and use the same headgear--but the subtle differences are worth noting.
When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late.
One of the things that you may be upset to have left off the list for a great SMT is the topic of today’s conversation—food styling.
As things become more popular and their usage widens, they often fragment into smaller, more specific versions of the same thing. There are examples across genres and entire forms of expression. Once there was a time when you could just listen to metal. Now you have to listen to thrash metal, or melodic death metal, or emo-core groove metal.
The same is true of video.
PR’s and marketers distinguish between several different types of video, and the dichotomy is a meaningful one insofar as separating strategic aims. You can make explainer videos, company culture videos, vlogs, testimonials, traditional advertisements, and today’s topic of conversation: branded video.