The concept of a celebrity politician isn’t as new as it feels, but the 2016 election of Donald Trump to the presidency seems to have ushered in a new era of famous people participating in politics. The latest noteworthy addition to the potential political arena is Oprah Winfrey, the famed daytime talk show host whose program, The Oprah Winfrey Show, ran on cable television for 25 years before going off the air in May of 2011.
We live in a time of instant gratification. Addicted to our devices, we can access news quicker than ever before. An event can happen across the world, and we’ll know in hours. It can weigh on a person and make the world feel dark. Thanksgiving week is an auto reminder to give thanks for what we have, and though it’s amazing to have a holiday in place to remind us to give thanks, it’s essential, and can be life-changing to practice gratitude daily. You think I’m kidding? Science proves these facts:
For agency folks, it’s THAT time of year again (the holiday season) which means clients are looking for quick wins for their brand like quality media coverage, last-minute projects, in-studio interviews etc. The agency world is doing everything they can to end the year with one final big win for their clients, as they try to earn and retain client business.
While listening to a podcast by one of my favorite radio shows (sports/comedy based The Dan Le Batard Show with Stugotz on ESPN), I was fascinated by an interview with Kevin Brilliant, Chicago Bulls Business Strategy & Analytics Manager. Their discussion of a behavioral economics theory immediately translated to the experiences many PR agencies and brands associate with satellite media tours – and specifically post tour reports.
Working both in the newsroom and the Broadcast PR world for the last 11 years, I have concluded that it’s not WHAT you say, but HOW you say it, that really matters. As Broadcast PR experts, we are tasked to book earned media. It is not often easy especially when you have branded media tours. You must make sure your spokesperson can deliver a solid soundbite that does not come across commercial.
There are numerous moving parts leading up to a satellite media tour: media relations, logistics management, satellite space coordinates, b-roll, confirmations and makeup, to name a few.
Focus groups prove continuous efficacy when it comes to learning valuable consumer insights for our clients. In conducting a series of immersive, in-depth interviews meaningful data can be uncovered.
The pharmaceutical industry affects most in US society and is one of the largest sectors in the world. Advancement and medical research have transformed the way we live our lives and continue to improve the standards and expectations of healthcare each year.
The memes are already popping up on social: Only ___ number of shopping days left before the holidays!