Goodbye 2018: What the Year In Tech Could Teach Marketers and PR's in 2019

When 2018 started, there was a great deal of confusion about what it could hold. Questions were everywhere, and while not many of them were truly answered, 2018 could hold lessons for marketers and PR’s who watched the tech front with an intent interest.

Here are some of the biggest tech stories of 2018, and a look at what we can learn from them in the New Year:

How To Get Live SMT Interviews in the Top-Five DMA’s

Clients come to us often with an important question for their Satellite Media Tour: “How do I book LIVE interviews?”

In Native Advertising, Geotargeting and Interests Drive High CTR

It can be tricky to pull off a great native advertising campaign. There are so many variables, and the internet at large is a saturated space, where ads and posts of all sorts fight for viewers’ attention.

But in a recent campaign running across Outbrain, Facebook and Instagram, the 4media team saw some sterling success, and we think we know why.

The Full Package PR Survey: How All Options Equal Earned Media Coverage

In creating a PR survey, there are a whole host of options one must consider, many of which we’ve written extensively about in the past.

There are decisions to be made regarding topic, you have to hope for a great brainstorm, come up with creative answer choices to ensure results are worthwhile, and then take care of disseminating your findings, whether that means in writing a press release or just an executive research summary.

In Client Communications, Point of PR in Survey Musn't Be Lost

There are many, many different types of research. They vary not only in aim, but in how they are performed. At 4media, we do Public Relations Surveys among other things. Those surveys are intended for use in public relations outreach and initiatives and can be both quantitative and qualitative. 

Other types of research are academic, or consumer insight driven. We do those too, but we recognize where and how they differ from the sort of research that generates an excellent news headline. 

Why Anyone In Media Needs an AP Stylebook

In writing, as in life, things change. Venues for practicing the craft multiply, and the truly adept writer must be capable of altering his or her voice to reach diverse and fragmented audiences, each in search of information tailored to them.

To write well, we must all consider who we’re writing for. And the frequency with which audiences change begs for greater skill on the part of writers, even as attention spans shorten and the level at which people read real literature, and the written word in general, continues to decline. 

On Applying the 4T Filter: The Importance of Timing

We’ve written in the past about how to apply the 4T filter to your media tour: Talent, Topic, Timing and Targets. Over the next few weeks, we’ll focus on breaking down those aspects. Today, we’re happy to offer 4media’s four considerations for timing a tour. Check em out, and remember we’re always here to help if you want to talk more.

Digital PR and the Advent of the Amateur Professional

Members of the media are facing a growing issue, should they choose to conceive of it that way. This isn’t a hyper-specific concept either—it impacts us all: Journalists, PR’s and marketers, TV and radio broadcasters, and even bloggers.

I’m talking about the growing segment of the population who are quickly becoming amateur professionals—those people whose passion, or hobby for that matter, has become something more.  Whether it’s been monetized or just done excellently enough to garner an audience, media at large is under constant scrutiny from the eyes of a public asking an unsettling question: Will we always need media professionals? 

Video Production: The Reality of Virtual Reality

Creating a video or marketing piece in virtual reality or 360 is getting easier, cheaper and more en vogue.

Virtual reality, or VR, is the computer-generated simulation of a three-dimensional image that can be interacted with in a seemingly real way, by a person using special equipment.

360 video, while similar to VR, is primarily directional. The viewer can look all around, having an experience in a virtual reality, but not necessarily interacting with that reality directly. The terms are extremely close, and use the same headgear--but the subtle differences are worth noting. 

SMT Insights: What's a Food Stylist, Improving Your Own Food Photos

When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late.

One of the things that you may be upset to have left off the list for a great SMT is the topic of today’s conversation—food styling.