SMT Insights: What's a Food Stylist, Improving Your Own Food Photos

When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late.

One of the things that you may be upset to have left off the list for a great SMT is the topic of today’s conversation—food styling.

Digital PR: In Video, Branded Content Comes Highly Recommended

As things become more popular and their usage widens, they often fragment into smaller, more specific versions of the same thing.  There are examples across genres and entire forms of expression.  Once there was a time when you could just listen to metal.  Now you have to listen to thrash metal, or melodic death metal, or emo-core groove metal.

The same is true of video. 

PR’s and marketers distinguish between several different types of video, and the dichotomy is a meaningful one insofar as separating strategic aims. You can make explainer videos, company culture videos, vlogs, testimonials, traditional advertisements, and today’s topic of conversation: branded video.

In An Ever-Changing Audio Landscape, Radio Media Tours Evolve

In the landscape of modern media, it seems as though change is always happening, no matter which metric you turn to.  But there is actually one constant, and it may surprise you.  Recently released Nielsen numbers reveal that radio is still the king of the airwaves, and in a major way.

PR Holidays: The 4th of July Can Mean Getting Most ‘Bang’ for Your Buck

It’s no secret that those of us in PR and marketing sometimes look to the holidays as ‘easy wins.’  There are obvious options available to people in any role.

Media pitchers can go after hot dog vendors, propane tank manufacturers, or the fireworks companies with the world’s shortest runway. Video producers busy themselves with preparing to film fireworks, and the content creators take the easy way out, writing blogs and media alerts that make use of just-passable puns and low-hanging firework jokes.

Media Tour Insights: Differences Between General Market and Multicultural

Our VP Executive Producer in Spanish Media, Javier Robles, is an expert in the Latino media landscape. He has managed over 600 satellite media tours and produced for Telemundo and Univision, as well as working in stations across Miami. 

Robles and I sat down in advance of July sweeps to try and answer some of the most difficult questions facing specialists in the Spanish media world: Why is it so hard to secure paid coverage, and how do the differences in the markets foster that?

Utilizing the PR Survey as a Pitching Tool

Most things worth studying, or doing professionally for that matter, have dichotomies.  They can be broken down, their differences expressed, and their similarities debated.  

Media is no different, and people are sometimes surprised that we too, have a dichotomy.  Not between fake and real, though the point could be made, and not even between good and bad. No, it’s something much less subjective: Earned media, paid media, and owned media.  

The 4 Keys to Developing Standout B-Roll and Bites

A team from 4media had the opportunity to make it to E3, the world’s premier video gaming conference, to produce a b-roll and bites package for media distribution.  The entire project, from man on the street interviews, to shooting video throughout the LA Convention Center, to editing, took course over a single day—in hours, as a matter of fact. 

The Considerations and Future of Video Content in Digital PR

It’s fun to classify things as “the future.” Cronuts are the inevitable future of both donuts and croissants; autonomous vehicles are the future of driving; the same two teams playing yet again is the future of the NBA finals. And, if you can believe it, there was a time when video was the future of all manner of things: the internet, advertising, journalism and more—though that time has long past.

Digital PR: What Yanny vs. Laurel Can Teach Us About Going Viral

It is perhaps one of the most unique characteristics of the internet that the things which separate us can have the effect of bringing us closer on a much larger scale. The latest example of this phenomenon is that single word, monotonously making its way into eardrums across the world: Yanny.  Or Laurel, if you’re one of those people.

Natalie Weissman Named VP of Client Communications with 4media group, Inc.

BENTONVILLE, Ark. (April 18, 2018) -- International communications agency 4media group, which specializes in public relations, market research and insights, announced the hiring of Natalie Weissman as a VP of client communications.

Weissman will be operating from New York, bringing strong experience to 4media, after working in the industry for over 15 years.  She began her career pitching stories to media outlets across the country, later becoming client facing, where she worked with PR agencies and corporate clients providing a wide array of creative strategies and tactics.