In An Ever-Changing Audio Landscape, Radio Media Tours Evolve

In the landscape of modern media, it seems as though change is always happening, no matter which metric you turn to.  But there is actually one constant, and it may surprise you.  Recently released Nielsen numbers reveal that radio is still the king of the airwaves, and in a major way.

PR Holidays: The 4th of July Can Mean Getting Most ‘Bang’ for Your Buck

It’s no secret that those of us in PR and marketing sometimes look to the holidays as ‘easy wins.’  There are obvious options available to people in any role.

Media pitchers can go after hot dog vendors, propane tank manufacturers, or the fireworks companies with the world’s shortest runway. Video producers busy themselves with preparing to film fireworks, and the content creators take the easy way out, writing blogs and media alerts that make use of just-passable puns and low-hanging firework jokes.

Media Tour Insights: Differences Between General Market and Multicultural

Our VP Executive Producer in Spanish Media, Javier Robles, is an expert in the Latino media landscape. He has managed over 600 satellite media tours and produced for Telemundo and Univision, as well as working in stations across Miami. 

Robles and I sat down in advance of July sweeps to try and answer some of the most difficult questions facing specialists in the Spanish media world: Why is it so hard to secure paid coverage, and how do the differences in the markets foster that?

Utilizing the PR Survey as a Pitching Tool

Most things worth studying, or doing professionally for that matter, have dichotomies.  They can be broken down, their differences expressed, and their similarities debated.  

Media is no different, and people are sometimes surprised that we too, have a dichotomy.  Not between fake and real, though the point could be made, and not even between good and bad. No, it’s something much less subjective: Earned media, paid media, and owned media.  

The 4 Keys to Developing Standout B-Roll and Bites

A team from 4media had the opportunity to make it to E3, the world’s premier video gaming conference, to produce a b-roll and bites package for media distribution.  The entire project, from man on the street interviews, to shooting video throughout the LA Convention Center, to editing, took course over a single day—in hours, as a matter of fact. 

The Considerations and Future of Video Content in Digital PR

It’s fun to classify things as “the future.” Cronuts are the inevitable future of both donuts and croissants; autonomous vehicles are the future of driving; the same two teams playing yet again is the future of the NBA finals. And, if you can believe it, there was a time when video was the future of all manner of things: the internet, advertising, journalism and more—though that time has long past.

Digital PR: What Yanny vs. Laurel Can Teach Us About Going Viral

It is perhaps one of the most unique characteristics of the internet that the things which separate us can have the effect of bringing us closer on a much larger scale. The latest example of this phenomenon is that single word, monotonously making its way into eardrums across the world: Yanny.  Or Laurel, if you’re one of those people.

Natalie Weissman Named VP of Client Communications with 4media group, Inc.

BENTONVILLE, Ark. (April 18, 2018) -- International communications agency 4media group, which specializes in public relations, market research and insights, announced the hiring of Natalie Weissman as a VP of client communications.

Weissman will be operating from New York, bringing strong experience to 4media, after working in the industry for over 15 years.  She began her career pitching stories to media outlets across the country, later becoming client facing, where she worked with PR agencies and corporate clients providing a wide array of creative strategies and tactics. 

Agency Life: Communication as the Foundation of Strong Organization

As anyone who has ever run a media tour knows, there are a lot of moving parts to conducting a successful media tour.  Every piece must fit together to create the final product.

This applies to any sort of PR activation, whether it’s going to manifest online, on the TV, on the radio or in person.  Organization is a vital part of the process, no matter what shape it takes, and in this week's look at agency life, we're taking a dive into internal organization in the hopes that it may help others as it has us.

Understanding Newsroom Pressures Can Inform Media Pitching, SMT Performance

When you’ve lived your entire life on one side of the fence, it can be hard to consider what things are like on the other side—even if you can see across.  Such is the relationship between members of the media and marketers or PR’s. In some ways, we live such similar professional lives—but in other respects, our professions couldn’t be more different.