Thought Leadership

Integrated communications agency 4media group announces the hire of Rich Kellner as their new Global CFO. Kellner will also join the executive leadership team, positioning the company for its long-term growth strategy. Kellner brings over 25 years of experience stemming from Synaptic Digital (formerly Medialink) and most recently from Charlex, a leading animation and video production company, as well as a vast knowledge behind the inner workings of growing businesses in the media, broadcast and advertising realms.

Integrated communications agency 4media group today announced the launch of its news+ service, a comprehensive solution for PR and communications professionals seeking quality earned media attention. “Getting your brand noticed is both an art and science. News+ offers a data-informed solution for generating content that appeals to the medi...

At the end of April 2023, I received an email from Kogod School of Business at American University with a headline, “Professors, are you overworked? ChatGPT can help.” It was crunch-time for professors as we worked towards the end of the semester. It was then I realized: instead of looking at ChatGPT as a topic of concern, it was time to embrace it.

City people have been moving to smaller towns for years, and work from home options have only enabled that. For me, moving from Houston to Northwest Arkansas more than a decade ago gave me some culture shock, but the diversity I’ve discovered has made up for much that I miss.

Prior to joining 4media group 2 ½ years ago, I’d worked at some large corporations. While at Walmart, Michaels, and Kodak, I was a digital marketer and creative communicator working on all elements of business communications like content, e-commerce, community, website design, information architecture, app development, paid media, social media and corporate comms.

We live in an era where there is breaking news daily – some topics more “breaking” than others. There’s national breaking news like terrorist attacks, school shootings and politics – which affects everyone – and then there’s local breaking news like natural disasters, regional weather and local politics – which tends to impact just that market. The question arises: as PR professionals, how can we find a gap in the news cycle to get our messages – which are not always as urgent – across to viewers and listeners?

March is here: that time of year when many take advantage of spring break for family trips or to spend time with friends. Whether you're seeking to escape from lingering winter weather or just generally care for your mental health, the beach, a boat or basketball brackets all go a long way in putting that spring back in your step. At Atomik Researc...

4media group, Inc. announced today that its work with the Prevent Cancer Foundation has been awarded Silver for Health Influencer Endorsement in the 2nd Annual Anthem Awards. The Health Influencer Endorsement category recognizes outstanding and effective examples of work that leverage an influencer's endorsements in support of a health-related c...

Strategic talent acquisition and investments in technology position the company for sustained growth, elevated service offerings 4media group announced today a newly formed global executive leadership team. Led by industry veteran and newly appointed Chief Operating Officer Kevin West, the updated executive leadership team further strengthens the ...

Atomik Researchers are experts at full-service PR Surveys. When it comes to survey writing, several factors contribute to realizing your goals for the survey and how you intend to use your data points.