Digital PR and the Advent of the Amateur Professional

Members of the media are facing a growing issue, should they choose to conceive of it that way. This isn’t a hyper-specific concept either—it impacts us all: Journalists, PR’s and marketers, TV and radio broadcasters, and even bloggers.

I’m talking about the growing segment of the population who are quickly becoming amateur professionals—those people whose passion, or hobby for that matter, has become something more.  Whether it’s been monetized or just done excellently enough to garner an audience, media at large is under constant scrutiny from the eyes of a public asking an unsettling question: Will we always need media professionals? 

Digital PR: In Video, Branded Content Comes Highly Recommended

As things become more popular and their usage widens, they often fragment into smaller, more specific versions of the same thing.  There are examples across genres and entire forms of expression.  Once there was a time when you could just listen to metal.  Now you have to listen to thrash metal, or melodic death metal, or emo-core groove metal.

The same is true of video. 

PR’s and marketers distinguish between several different types of video, and the dichotomy is a meaningful one insofar as separating strategic aims. You can make explainer videos, company culture videos, vlogs, testimonials, traditional advertisements, and today’s topic of conversation: branded video.

Utilizing the PR Survey as a Pitching Tool

Most things worth studying, or doing professionally for that matter, have dichotomies.  They can be broken down, their differences expressed, and their similarities debated.  

Media is no different, and people are sometimes surprised that we too, have a dichotomy.  Not between fake and real, though the point could be made, and not even between good and bad. No, it’s something much less subjective: Earned media, paid media, and owned media.  

The Considerations and Future of Video Content in Digital PR

It’s fun to classify things as “the future.” Cronuts are the inevitable future of both donuts and croissants; autonomous vehicles are the future of driving; the same two teams playing yet again is the future of the NBA finals. And, if you can believe it, there was a time when video was the future of all manner of things: the internet, advertising, journalism and more—though that time has long past.

Digital PR: What Yanny vs. Laurel Can Teach Us About Going Viral

It is perhaps one of the most unique characteristics of the internet that the things which separate us can have the effect of bringing us closer on a much larger scale. The latest example of this phenomenon is that single word, monotonously making its way into eardrums across the world: Yanny.  Or Laurel, if you’re one of those people.

How and Why You Should Embrace Livestreaming in Digital PR

If social media has provided us with anything, it must be the opportunity to connect on all fronts.  Part of the benefit of that connection is the opportunity for feedback almost instantaneously—something that can work wonders for brands willing to connect with users on a direct level. 

Fighting Fake Followers in Digital PR

We live in an unparalleled age of social contact, where connections have become capital in their own right, and to build a brand--either personal or otherwise--requires the cultivation of those connections.  

At the outset, this may not seem a terribly new insight.  After all, brand building and business building have long relied on social relationships, though those were once built in coffee shops or on golf courses.  And the element of change most strongly driving the commodification of contact? Social media.  

Digital PR: Using TV Methodology to Build a Client’s Social Presence

Anyone who has spent time as a working journalist is familiar with the Five W’s, those all-important questions that build the foundation of a sound story: who, what, when, where and why. But something eluding the modern broadcaster, much like the modern teenager, is a sense of how to take their pivotal questions and place them in a unique social setting.  This is the question a savvy anchor, producer or web content manager is charged with answering every day. I’ve made some headway.

Millennial Impact on Digital PR

Let’s face it, Millennials have a bad rap. As a Millennial myself, I have received my fair share of criticism and generalizations. We hear we’re lazy, distracted, entitled and rude. Research begs to challenge our reputation and actually shows millennials are workaholics, they have longer track records with employers than Gen X and they have the highest desire to make a positive impact on their organization (25%; compared to 21% of Gen X and 23% of Baby Boomers).