Utilizing the PR Survey as a Pitching Tool

Most things worth studying, or doing professionally for that matter, have dichotomies.  They can be broken down, their differences expressed, and their similarities debated.  

Media is no different, and people are sometimes surprised that we too, have a dichotomy.  Not between fake and real, though the point could be made, and not even between good and bad. No, it’s something much less subjective: Earned media, paid media, and owned media.  

Satellite Media Tour Insights: Earned Trumps Paid

Satellite Media Tours come in all different shapes and sizes. Do you have a story to tell? Have you connected the dots drawing media interest?