Utilizing the PR Survey as a Pitching Tool

Most things worth studying, or doing professionally for that matter, have dichotomies.  They can be broken down, their differences expressed, and their similarities debated.  

Media is no different, and people are sometimes surprised that we too, have a dichotomy.  Not between fake and real, though the point could be made, and not even between good and bad. No, it’s something much less subjective: Earned media, paid media, and owned media.  

Market Research: Focus Group+PR Survey=Ultimate Insight 

The battle between skiers and snowboarders is one we’re all familiar with, at least on some level.  It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose.

Market Research: The Difference Between Quantitative and Qualitative 

To paint an extraordinary picture, artists must often work with varied brushes.  They all have the same function—applying paint—but they serve distinct purposes, each valuable in the hands of someone who understands where to put the pressure. 

Market Research Insights: 8 Tips for Creating PR Surveys


Survey says...

Brands reach audiences through any number of methods including publicity, advertising, social media, in-store experiences, contests, and so on. But there is only one way to generate content for all the above: market research.

Whether for market insights or storytelling purposes, research has become a must have/must do service for all PR Agencies and consumer brands. Telling stories helps drive the consumer-brand relationship.

Here are eight tips to help ensure your market research PR survey produces headlines you can use: