Media Tour Reports- Not All Impressions Impress

While listening to a podcast by one of my favorite radio shows (sports/comedy based The Dan Le Batard Show with Stugotz on ESPN), I was fascinated by an interview with Kevin Brilliant, Chicago Bulls Business Strategy & Analytics Manager. Their discussion of a behavioral economics theory immediately translated to the experiences many PR agencies and brands associate with satellite media tours – and specifically post tour reports.

Satellite Media Tour Insights: Earned Trumps Paid

Satellite Media Tours come in all different shapes and sizes. Do you have a story to tell? Have you connected the dots drawing media interest?

Applying the 4T Filter to Your Media Tour

Teeing Up Success

I recently wrote about applying the 3T Filter (Topic, Talent, Timing) to your SMTs as a predictor of success. Satellite media tour companies should ask questions related to the 3T's in discovery. Honest counsel from the answers leads to picking the most successful tactic.

Over the last few months, I’ve added a 4th “T” to consider. There’s even a wild card 5th “T”. I wonder if you can guess the 5th one now without looking below...First, let’s review…