Multicultural Satellite Media Tours Offer Inroads

The media landscape is more varied now than at any point in history, which shouldn’t really come as a shock to anyone.  Look around: Digital is king, social media has provided an unmatched venue for the consumption and consideration of news (which isn’t necessarily a good thing) and the mass ease of targeting millions has opened the floodgates for marketers and content creators of every type. 

But something that flies under the proverbial radar all too often in discussions of modern media is the scale and scope of multicultural news consumption—something that no marketer or content creator should ignore. And at 4media, we don’t. 

How and Why You Should Embrace Livestreaming in Digital PR

If social media has provided us with anything, it must be the opportunity to connect on all fronts.  Part of the benefit of that connection is the opportunity for feedback almost instantaneously—something that can work wonders for brands willing to connect with users on a direct level. 

Mastering the Art of Brand Mentions in Media Tours

Working both in the newsroom and the Broadcast PR world for the last 11 years, I have concluded that it’s not WHAT you say, but HOW you say it, that really matters.  As Broadcast PR experts, we are tasked to book earned media. It is not often easy especially when you have branded media tours.  You must make sure your spokesperson can deliver a solid soundbite that does not come across commercial.