The battle between skiers and snowboarders is one we’re all familiar with, at least on some level. It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose.
If there's one thing I learned in all my time in media, it's that sometimes the fastest way to results is just telling it like it is. And here's the truth: sometimes your PR surveys stink.
Because we’ve done a great number of surveys here at 4media, and worked with clients running the gamut of creative capacity, we've seen some bad PR surveys. But because a survey is so situational, the creative elements that make an excellent one can vary pretty widely. Question order, question type, answer choice, phrasing, layout and length can all change. But the elements that make a survey bad are easier to assess—so here they are:
The ability to pull off a strong PR survey is essential for any agency attempting to glean valuable insights for its client—which means it’s just plain essential. Surveys have nearly unlimited potential when crafted creatively, and can be used for a wealth of different content.
The concept of a celebrity politician isn’t as new as it feels, but the 2016 election of Donald Trump to the presidency seems to have ushered in a new era of famous people participating in politics. The latest noteworthy addition to the potential political arena is Oprah Winfrey, the famed daytime talk show host whose program, The Oprah Winfrey Show, ran on cable television for 25 years before going off the air in May of 2011.
The memes are already popping up on social: Only ___ number of shopping days left before the holidays!
When doing research on a topic of interest and PR surveys, researchers simply cannot collect data from every single individual. Instead, they choose a smaller sample of individuals that represent the larger group. If the sample is truly representative of the population in question, researchers can then take their results and generalize them to the larger group.
In our offices, collaboration is key to creating successful ideas and campaigns. It’s heavily important to practice and welcome creativity and brainstorming in the workplace for a multitude of reasons especially to break up monotony, strenthen team relationships and increase overall moral.
Brands reach audiences through any number of methods including publicity, advertising, social media, in-store experiences, contests, and so on. But there is only one way to generate content for all the above: market research.
Whether for market insights or storytelling purposes, research has become a must have/must do service for all PR Agencies and consumer brands. Telling stories helps drive the consumer-brand relationship.
Here are eight tips to help ensure your market research PR survey produces headlines you can use: