In the landscape of modern media, it seems as though change is always happening, no matter which metric you turn to. But there is actually one constant, and it may surprise you. Recently released Nielsen numbers reveal that radio is still the king of the airwaves, and in a major way.
I have a love affair with Italy – all things Italian really – so when I discovered in a broadcasting class in college that it was an Italian who invented radio, naturally I was intrigued. Guglielmo Marconi, credited as the inventor of radio, developed long-distance radio transmission when he was 20 years old (1894) in the attic of his parent’s home in Bologna. That was 123 years ago. In the history of the world, or Rome, it’s just a blink in time, but with so many other inventions and innovations since, it’s easy to think of radio as an outdated medium, but nothing could be further from the truth.
Why the Day of the Week Matters for RMTs...
You have the topic and talent for your upcoming radio media tour (RMT). The only thing left to do is pick the date. So what is the best day to share messages with radio listeners around the country?
As a former radio producer, I was pitched guests, daily. Some better than others. I based my decision to book on two factors... first, who are we talking to and what are they talking about? Second, when is the guest available? Most producers have 3 hours to fill for their show. That breaks down to 12 segments and securing one of those coveted spots is mostly about timing.
Based on my experience as an executive producer and media booker, here’s insight on how the day of the week could impact your radio media tour: