SMT Insights: What's a Food Stylist, Improving Your Own Food Photos

When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late.

One of the things that you may be upset to have left off the list for a great SMT is the topic of today’s conversation—food styling.

Multicultural Satellite Media Tours Offer Inroads

The media landscape is more varied now than at any point in history, which shouldn’t really come as a shock to anyone.  Look around: Digital is king, social media has provided an unmatched venue for the consumption and consideration of news (which isn’t necessarily a good thing) and the mass ease of targeting millions has opened the floodgates for marketers and content creators of every type. 

But something that flies under the proverbial radar all too often in discussions of modern media is the scale and scope of multicultural news consumption—something that no marketer or content creator should ignore. And at 4media, we don’t. 

Pet Pointers: On Perfecting the Pet-Centered Satellite Media Tour

In the world of Satellite Media Tours, we often discuss the fact that there is no such thing as a “cookie cutter” tour--every opportunity presents variations arising from the individual client, the choice of talent, and in some cases the addition of an extra cast member, particularly a pet.  

Fighting Fake Followers in Digital PR

We live in an unparalleled age of social contact, where connections have become capital in their own right, and to build a brand--either personal or otherwise--requires the cultivation of those connections.  

At the outset, this may not seem a terribly new insight.  After all, brand building and business building have long relied on social relationships, though those were once built in coffee shops or on golf courses.  And the element of change most strongly driving the commodification of contact? Social media.  

Satellite Media Tour Insights: Spokesperson Problem Solving

 There are numerous moving parts leading up to a satellite media tour: media relations, logistics management, satellite space coordinates, b-roll, confirmations and makeup, to name a few.

Pharma Satellite Media Tour Insights

The pharmaceutical industry affects most in US society and is one of the largest sectors in the world. Advancement and medical research have transformed the way we live our lives and continue to improve the standards and expectations of healthcare each year. 

Holiday Planning: PR Survey and Satellite Media Tour Timeline

The memes are already popping up on social: Only ___ number of shopping days left before the holidays!

Satellite Media Tour Talent: Athletes For The Win

Research continues to validate what most of us already know: earned media is most effective in building reputation and influence.

Satellite Media Tour Insights: Earned Trumps Paid

Satellite Media Tours come in all different shapes and sizes. Do you have a story to tell? Have you connected the dots drawing media interest?

Satellite Media Tour Insights: Top Tier Media & Facebook Live


No More Cookie-Cutter SMTs!

“Let’s get CNBC. We need to be on ESPN. Any national TV would be great. Can we do something on Facebook during our SMT?”

These are just a few of the things we've heard from clients over the years. All these goals are possible depending on the satellite media tour talent, topic and timing. Just remember bumps in the road are close to inevitable. Here are a few things to keep in mind...