Brands reach audiences through any number of methods including publicity, advertising, social media, in-store experiences, contests, and so on. But there is only one way to generate content for all the above: market research.
Whether for market insights or storytelling purposes, research has become a must have/must do service for all PR Agencies and consumer brands. Telling stories helps drive the consumer-brand relationship.
Here are eight tips to help ensure your market research PR survey produces headlines you can use: