WHY DO A RADIO MEDIA TOUR (RMT)?

Radio Media Tour (RMT) remains an effective public relations tactic to reach target audiences with great conversations and key messages. Minimal logistical constraints (only need a conference line and phone) allow a quick turnaround for quality impressions.

Need a Spanish RMT? We can help with that too!

WHAT TO EXPECT WITH A RADIO MEDIA TOUR:

Radio Media ToursEach RMT can be amplified by using an Audio News Release, reaching either 7 million or 10.8 million in audience. 4media group usually starts pitching syndicated (national and regional) radio shows and the top 30 MSAs or target markets, unless a specific DMA is requested. Closer to the tour date, the media team might ask to open markets to maximize the tour time.

Pricing tiers based on number of interviews:

  • 11 & Under: In less than 5 business days, 4media group creates an alert, books the interviews, produces the tour and begins reporting.
  • 12-17: This RMT option typically takes less than 2 weeks to book with quality interviews while racking up over 13 million in audience.
  • 18-22+: Ideal for spreading out over two or three days to maximize the number of potential bookings. Also great for splitting between multiple talents to share spokesperson responsibilities.