Radio Day PR is one of the most important aspects of any campaign. As well as generating lots of positive PR for your story, it’s a chance to have fun and really explore what you can do with it!
Here’s 4media group’s four top tips for getting the most out of your Radio Day PR:
A Solid Story
First things first, in order to get the most out of your Radio Day PR, you need to have a solid story to tell! You need to make sure your content is engaging and exciting, as well as applicable to whatever audiences you are trying to target. When putting together your story in a press release, you need to make sure that the subject matter is told within the first paragraph. If it can’t be, or if you’re struggling to find a way to tell your story, then you may need to think about whether it should be used.
Find Your News Hook
The clue is in the name here – you need to be able to find your news hook! This is one of the best things to do to make sure you get the most out of your Radio Day PR is to try and attach your story into something that’s happening in the news right now. By doing so, you stand a much greater chance of your story getting coverage, and this coupled with a strong, switched on spokesperson should ensure you have a unique angle on an engaging story.
Research and Regional Data
One of the most important aspects of Radio Day PR is making sure you have regional data relating to your story. When pitching to radio, it’s likely that you will be approaching local stations as well as national ones, so you need to ensure you have regional data to back up your story! Understanding the target audience of regional broadcasters is key and should never be underestimated. So, make sure you do your research before you start selling in to ensure you have something bespoke to present.
A Strong Spokesperson
Finally, one of the most important aspects of Radio Day PR is finding a strong spokesperson to present your story. Think carefully about who would be the most effective – would a celebrity work best or would an expert in the industry be more engaging? Whoever you choose, it’s really important that they’re someone reputable and relatable who can interact successfully with the broadcaster and engage fully with the target audience. This will help set your campaign apart from others, and will ensure you get plenty of coverage.
Want to know how 4media group could help boost your Radio Day PR? Contact us today.