We like to think coverage comes of news worth reporting—in this case, the addition of veteran industry members, whose experience met a desire for continued creativity at important junctures in their careers, and in our evolution as a company.
BENTONVILLE, Ark. — 4media group Inc., a global integrated communications and market research company, announced the rapid expansion of its gross sales, staff size and service offerings in the U.S. The U.K.-based company, which launched in the U.S. in 2017, now operates offices in six U.S. cities and recently filled several senior management positions.
Ed Cyster is the global CEO and president of 4media group, and he said the new roster will help the young company meet its goals moving forward.
“Our sales tripled in the U.S. market in 2018, and we exceeded growth projections for the second year,” Cyster said. “We also added some of the best talent in the industry to our team and increased our presence in key cities such as New York, Chicago and Atlanta.”
Laura Pair, a 28-year veteran of the broadcast public relations industry and 4media group’s first managing director, U.S, has been hired to execute the company’s go-to-market strategy.
“Laura had an immediate impact on our business,” Cyster said. “She introduced new products and services, and is reshaping and scaling the business to meet the needs of our clients.”
Also new to the company are Daniel Schwartzberg, senior vice president of Media Relations, and Matthew Hamilton, senior vice president of Client Relations.
“Dan’s 17 years of hands-on media relations experience complements our already best-in-class media relations team, and Matt has delivered sales success right out of the gate, especially in the healthcare space,” Cyster said.
According to Pair, word-of-mouth is driving the company’s success.
“4media group has earned its reputation as a trusted partner,” Pair said. “Our clients come to us to develop and execute their campaigns from research, to content creation, to media relations and beyond. We deliver results.”