Job Vacancy: Media Account Executive

This is a fantastic opportunity to join 4media group, a fast growing, creative group of media and research agencies based in a vibrant hub near Clerkenwell Green. We are on the lookout for an ambitious Account Executive to join our growing team of talented broadcast professionals, to craft newsworthy narratives and sell-in engaging stories to media.

The successful candidate will sit on our broadcast team, developing relationships with regional and national broadcast journalists, writing creative copy and learning the fundamentals of what makes a strong broadcast, research or video campaign.

ROLE AND RESPONSIBILITIES

  • Liaise with journalists, producers and editors to secure a high standard of media coverage
  • Demonstrate strong media relations skills to sell in agreed storylines and spokespeople to UK and global media; and build an established network of media contacts
  • Show a clear understanding of what makes a good news story across the different media platforms: online, print, broadcast and social
  • Research and suggest possible news angles and draft press and broadcast releases
  • Maintain first class administration on all client accounts; ensuring all relevant client folders are kept in correct working order; preparation of internal / external status reports and contact sheets; ensuring coverage reports are kept up to date
  • Establish a good day to day working relationship with clients and – supported by your line manager – liaise with them on projects
  • Have an awareness of clients’ business activity and attend client meetings as required
  • Work with your line manager on new business opportunities within existing accounts and help prepare creative proposals
  • Achieve required objectives and KPIs for each project within agreed costs and timeframes whilst ensuring correct standards for all work is met satisfactorily

ESSENTIAL SKILLS

  • Ability to communicate effectively throughout all levels of the business with strong written and verbal communication skills
  • Good understanding of the media landscape both in UK and globally, across traditional and non-traditional / new media channels
  • Strong organisational, administrative and time management skills
  • Ability to write appropriately for different requirements: cue sheets, press releases, proposals, status reports, contact reports, etc
  • Computer literate with a sound understanding of Microsoft Office, as well as online tools including RAJAR, Gorkana, Media.info, Radio Maps etc
  • Confidence to represent 4media group when required
  • Excellent attention to detail
  • Ability to work as part of a team and to take initiative
  • Preferable multi-language skills for liaising with global media

PERFORMANCE MEASURES

  • Satisfactory support on communications solutions for projects and campaigns within client portfolio
  • Deliver a high level of coverage on all broadcast and projects and campaigns
  • Support delivery of projects within agreed budgets and timelines, and ensuring correct standards for all work is met satisfactorily
  • Feedback from their team, their line manager, and from clients directly
  • A formal annual performance review process, as well as ongoing reviews throughout the year
  • A willingness to learn from colleagues
  • A desire to “pitch in” and work collaboratively to get the best results

QUALIFICATIONS AND EDUCATIONAL REQUIREMENTS

  • PR Qualified or Studier

EXPERIENCE AND PREFERRED SKILLS

Essential

  • Previous agency experience at AE/ JAE level required
  • Excel, Word, PowerPoint

Beneficial

  • Previous Broadcast experience
  • Familiar with office 365 and associated programs like SharePoint and OneDrive

If this sounds like the ideal next step in your professional development, contact Cassandra Perivolaris, Operations Manager.

Email: Cassie.perivolaris@4media-group.com
Phone: 020 7099 0400  

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