Job Vacancy: Senior Media Account Executive

This is a fantastic opportunity to join 4media group, a fast growing, creative group of media and research agencies based in a vibrant hub near Clerkenwell Green. We are on the lookout for an ambitious Senior Account Executive to join our growing team of talented broadcast professionals, to craft newsworthy narratives and sell-in engaging stories to media.

The successful candidate will sit on our broadcast team, developing relationships with regional, national and global broadcast journalists, writing creative copy and learning the fundamentals of what makes a strong broadcast, research or video campaign.

ROLE AND RESPONSIBILITIES

  • Liaise with journalists, producers and editors to secure a high standard of media coverage
  • Demonstrate strong media relations skills to sell in agreed storylines and spokespeople to UK and global media; and build an established network of media contacts
  • Show a clear understanding of what makes a good news story across the different media platforms: online, print, broadcast and social
  • Research and suggest possible news angles and draft press and broadcast releases
  • Maintain first class administration on all client accounts; ensuring all relevant client folders are kept in correct working order; preparation of internal / external status reports and contact sheets; ensuring coverage reports are kept up to date
  • Be able to juggle a number of different activations including, timelines, logistics and events with attention to detail
  • Support on campaign planning globally and implementation locally for a range of consumer campaigns both global and UK
  • Work collaboratively across the business with the creative and production teams and manage the flow of information to the client with one consistent point of contact
  • Work with your line manager on new business opportunities within existing accounts and help prepare creative proposals
  • Achieve required objectives and KPIs for each project within agreed costs and timeframes whilst ensuring correct standards for all work is met satisfactorily
  • Support the account manager to ensure campaigns are kept up to date

 

ESSENTIAL SKILLS

  • Ability to communicate effectively throughout all levels of the business with strong written and verbal communication skills
  • Good understanding of the media landscape both in UK and globally, across traditional and non-traditional / new media channels
  • Strong organisational, administrative and time management skills
  • Ability to write appropriately for different requirements: cue sheets, press releases, proposals, status reports, contact reports, etc
  • Computer literate with a sound understanding of Microsoft Office, as well as online tools including RAJAR, Gorkana, Media.info, Radio Maps etc
  • Confidence to represent 4media group when required
  • Excellent attention to detail
  • Ability to work as part of a team and to take initiative
  • Preferable multi-language skills for liaising with global media

PERFORMANCE MEASURES

  • Delivery of high levels of media coverage for projects within client portfolio
  • Delivery of projects within agreed budgets and timelines, and ensuring correct standards for all work is met satisfactorily
  • Handling of client relationships
  • Owning and supporting media relations team with up to date media contacts
  • Feedback from their team, line managers and from clients themselves
  • A formal annual performance review process, as well as ongoing reviews throughout the year

QUALIFICATIONS AND EDUCATIONAL REQUIREMENTS

  • PR Qualified or Studier

EXPERIENCE AND PREFERRED SKILLS

Essential

  • Previous agency experience at SAE/ AE level required
  • Excel, Word, PowerPoint

Beneficial

  • Previous Broadcast experience
  • Familiar with office 365 and associated programs like SharePoint and OneDrive

If this sounds like the ideal next step in your professional development, contact Cassandra Perivolaris, Operations Manager.

Email: Cassie.perivolaris@4media-group.com
Phone: 020 7099 0400  

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