This summer has been an absolute scorcher, and we’re not talking about the weather. Over June and July 4media group have seen outstanding campaign after outstanding campaign across all our services, from broadcast PR to News Generation, and a range of different sectors. And summer’s not even finished yet!
We’ve seen more integrated campaigns, (i.e. campaigns consisting of research, broadcast PR and news generation) than ever before with campaigns for the likes of Home Away, Go Outdoors and Asda. Those campaigns alone landed over 300 items of coverage.
Our media relations team have been knocking out the park on single services campaigns as well. Our Broadcast Team have landed 6 interviews on Sky News Sunrise, 2 interviews with Zoe Ball on the Radio 2 Breakfast Show, BBC 5Live, BBC London, Virgin Breakfast, Heart! The list goes on. Special mention needs to go to our campaigns for Bridgestone. With spokespeople such as Olympic Diving Champion Chris Mears, Professor Greg Whyte OBE and Olympic legend, Daley Thompson great coverage was never going to be hard to come by. However, the schedules they secured, including Sky Sports News filming Daley in our studios, is a testament to what a strong story and great spokespeople can do for a broadcast PR campaign.
It’s been an outstanding couple of months for our news team too. News generation hinges on having a compelling story or exciting research. Luckily at 4media group, we can help brands generate both, which is why our story for Greene King took off. The beginning of June was just as hot as the end of July, so what better weather to promote your beer gardens? Our research, conducted by our in-house research division Atomik Research, looked at what people look for in summer. Their optimum temperature, who they want around them and of course, what time they start their summer pub sessions. The story was picked up as part of the hordes of heatwave coverage, securing over 30 items piece, and encouraging people to enjoy the hottest weekend of the year so far in the pub.
However, the standout campaign of the last two months has to be our press sell-in for Tourism Western Australia. After a diver was approached by a manta ray in distress off the coast of Western Australia, the brand came to us to tell the heartbreaking story and distribute the video. The story and footage went viral, starting with a full-page in The Times…then the lead story on the MailOnline…then coverage just kept coming in. On the last count, the story had achieved 219 items of coverage from all over the world, across broadcast, news and social media platforms.
Roll on the next couple of months. If you want to be part of it, get in touch.