Campaign Stats:

  • 19 Items of Coverage
  • Air Time: 132 Minutes
  • Audience Reach: 3.21 Million

Have you ever wanted the opportunity to ask what is being done to keep our children safe on the internet? Or what new technology is being invested in to keep us safe from cyberattacks? 4media group teamed up with Google to provide that opportunity. In conjunction with Safer Internet Day,  Google’s Elijah Lawal fronted a broadcast day to talk about how we can improve our safety online.

Children now have access to the Internet more than ever before. Education on safe Internet use has therefore become a key interest for parents, teachers and fellow Internet users alike. Research commissioned by Google has found that nearly three quarters (70%) of us are concerned about keeping our finances secure online, which can easily be impaired by compromised credentials and malware.

Someone accessing your passwords and phishing threats are the two most common ways in which credentials are compromised. Nearly two thirds (63%) of us have received phishing emails, with 7% admitting they have fallen victim to a scam and made an upfront payment.

We are all familiar with having a strong and unique password, but many of us have the same password for multiple accounts and do not frequently update it. Only 6% update their passwords one a month, with just under a third (32%) updating credentials less often than once every six months. Shockingly, 17% admitted to never changing their passwords. To make it easier to manage passwords, Chrome and Android software helps keep your credentials safe. Chrome now offers to automatically generate random passwords that are securely stored within your Account and synced across desktop and mobiles.

To prevent phishing, a two-step identification process has been created that combines two factors: something you know (your password) and something you have (security key/code). Even when a hacker has your password, they will not be able to access your account without the security key and vice versa.

Further findings from the research have found that only 8% of us frequently update our internet browser. Failing to update software, or accessing an insecure website, is a sure-fire way of putting your device and therefore your data at risk to malware. Safe Browsing technology warns you if a site is suspected of phishing scams, unwanted software or malware.

The broadcast PR campaign secured extensive media coverage across broadcast outlets, including BBC Radio Scotland, BBC Radio Wales, BBC Radio Manchester, BBC Radio Leeds, BBC Radio Jersey, BBC Radio Somerset, BBC Radio Oxford, BBC Radio Suffolk and more.  You can view the full coverage here.

Broadcast Day: SunSail - Lost Skills