- Items of Coverage: 19
- Air Time: 140 Minutes
- Audience Reach: 4.4 Million
4media group were commissioned by cleaning experts Kärcher in partnership with Keep Britain Tidy to promote the launch of the country’s biggest ever mass-action environmental campaign via broadcast PR. The broadcast day was fronted by Allison Ogden-Newton, CEO at Keep Britain Tidy.
With thousands of regional events nationwide, the campaign hopes to collect more waste and litter from our streets than in 2018, which achieved over 630,000 bags of rubbish from over 300 local authorities. Last year’s efforts were supported by around 370,000 people nationwide, and the charity hopes to bring even more people on-board this year!
A new study, commissioned by cleaning experts Kärcher in partnership with Keep Britain Tidy, found that the most common neighbourhood gripes for Brits are litter (66%), dog mess (64%), fly tipping (42%) and broken glass (32%). The community spaces that Brits say are most important to be kept clean and tidy are parks, pavements, public transport and shops. People living in clean community spaces reported higher levels of happiness, lower levels of frustration and were more likely to say they’re proud of their town than those living in dirty areas. A staggering four in five Brits, admit the cleanliness of their community has a significant impact on their emotional wellbeing.
In a bid to boost emotional wellbeing and restore pride in communities, Kärcher and Keep Britain Tidy have made a commitment to deep clean a UK neighbourhood in need of some TLC.
The campaign secured extensive media coverage including interviews on BBC Radio Scotland, BBC Radio Cumbria, BBC Radio Leeds, BBC Radio Devon, BBC Radio Lincolnshire, BBC Radio Oxford, BBC Lancashire, BBC Shropshire, BBC Humberside, BBC Nottingham, BBC Nottingham, BBC Cambridge, BBC Coventry and Warwickshire, BBC Tees & more.