- 37 Pieces of Coverage
- 122 Minutes of Airtime
- Audience Reach 86.5 Million
- 596K Estimated coverage views
- 580 social shares
- 114K circulation
4media group recently worked with location based dating app, Happn, to assist in promoting their app to new audiences via an integrated campaign consisting of research, broadcast and news generation elements. The integrated campaign was fronted by dating expert Hayley Quinn and Claire Certain, who looks at the trends of daters at Happn.
The research, conducted by our in-house research company, Atomik Research, revealed the dating habits of the UK. It was revealed that 63% of single adults in the UK use online dating sites or dating apps, with men dating more regularly than women. Despite this however, the data indicated a cautiousness about UK daters, as they spend an average of 21 days talking to someone online before they actually meet up with them.
Our media team generated an impressive 22 media interviews including 3 TV interviews with Sky News, London Live and ITV News as well as radio interviews with Talk Radio, BBC West Midlands, BBC Scotland and more! The campaign also secured 15 items of news coverage including the Mail Online, GQ, The Metro, Closer and more!