Campaign Highlights:

  • 176 total placements (TV, radio, online)
  • 5 placements in top-10 media markets
  • 13 broadcast airings in top-50 media markets
  • 82 national airings on NBC News Channel
  • 38,651,279 online impressions

Campaign Tactics:

  • Satellite Media Tour
  • Media pitching
  • Audio News Release
  • In-studio interview at NBC News Channel

Summary:

Amazon approached 4 media group to produce a Satellite Media Tour about home security. 4media group secured technology expert Steve Greenberg to act as spokesperson, and the SMT featured several products that could be purchased via the online retailer.

4media group’s media pitching team booked interviews across the country, notably an in-studio interview at NBC News Channel which resulted in over 82 airings and 904,868 impressions.

Results:

The Holiday Home Security Satellite Media Tour aired nationally-syndicated shows “Business First AM” and “The Tech Show,” as well as on stations in Philadelphia, (DMA 4), Washington D.C. (DMA 6), Denver (DMA 17), Orlando (DMA 18) and Sacramento, California (DMA 20), among others.

On the radio, the segment was picked up by stations in the top two US markets: New York, New York (DMA 1) and Los Angeles, California (DMA 2).

The Audio News Release aired on stations nationwide, garnering a total audience of over 12 million.

By using the Satellite Media Tour format, Amazon was able to highlight their brand offerings in a direct and interactive way with consumers across the country for a relatively low price.

Stethoscope Satellite Media Tour