Campaign Stats:

  • 16 Pieces of Coverage
  • Air Time: 159 minutes
  • Audience Reach: 2.08 Million

4media group worked on a broadcast day with Andersen Press, in conjunction with the launch of comedian, broadcaster, and novelist, Julian Clary’s new book, “The Bolds in Trouble”. The campaign promoted Julian’s fourth publication of “The Bolds” series, and raised awareness of his upcoming book tour.

Julian Clary’s newest book, “The Bolds in Trouble,” is the fourth in his renowned book series for children. The stories follow a family of hyenas living in disguise as humans in suburban Teddington – the town Julian himself grew up in. In the 4th book, “The Bolds in Trouble”, life is good for The Bolds family, until the local neighbourhood watch is menaced by a family of urban foxes… can Mr and Mrs Bold take them in and change their ways, or have they met their match?

Julian spoke about the inspiration behind “The Bolds” series, and the underlying message of acceptance and community. The series’ teaches that anyone from anywhere can become a part of society if we are accepting and welcoming.

The coverage for the broadcast day included 15 broadcast interviews, including 9 BBC stations. BBC Newcastle, BBC Lancashire, and BBC Sheffield were some, as well as talkRADIO and more on the commercial side. View the full campaign coverage here.

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