Campaign Stats: 

  • 7 Pieces of Coverage
  • Online Readership: 1.03 Billion
  • 145 Social Shares
  • Average Domain Authority: 94
  • Audience Reach: 4.61 Million
  • Air Time: 7 Minutes

Campaign Highlights

4media group recently worked with L’Oréal on their broadcast PR campaign at Cannes Film Festival. The 4media group broadcast team were tasked with securing TV coverage for some of L’Oréal’s top ambassadors.

As official partner to the Festival, which is now in its 71st year, L’Oreal, wanted to achieve maximum exposure and brand awareness, so as well as broadcast PR, they also commissioned us to carry out some news generation for the campaign.

The first interview , secured for day 2 of the festival, was with ITV This Morning’s Alison Hammond and Julianne Moore. The interview was a roaring success thanks to Julianne’s nature and professionalism and Alison’s unique and engaging interviewing technique. The interview was picked up by the Daily Mirror thanks to our news gen team.

The next interview was with Dame Helen Mirren and ITV’s Kate Garraway. The interview was brilliant with Helen showing the contents of her handbag, getting Kate doing exercise and even commenting openly and with a great sense of humour on the fall she had the day before.

All in all the media team managed to secure an amazing 7 items of online and TV coverage, including BBC News, Good Morning Britain, This Morning, The Independent and three articles on the MailOnline. View the full campaign coverage here.  

Helen Mirren Good Morning Britain, L'oreal
Julianne Moore This Morning
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