CAMPAIGN HIGHLIGHTS:
- Seven broadcast airings in top-50 media markets
- Thirteen broadcast airings in top-100 media markets
- 97 Total Placements
- 100,000 native ad impressions in Chicago leading up to the event
- Over 53,000,000 impressions
CAMPAIGN TACTICS:
- Satellite Media Tour
- Media pitching
- Audio News Release
- Creation of B-Roll and Bites package
- AP Placement
SUMMARY
McCafé came to 4media group on January 14 and asked us to book and produce a Satellite Media Tour. The catch? All interviews needed to air before January 17, otherwise known as Ditch New Year’s Resolution Day.
4media moved quickly to secure Millennial life coach and entrepreneur Chelsea Krost as the host of the SMT and started booking immediately.
An Audio News Release and an AP sponsored content article paired with amplification tactics were distributed in conjunction with the SMT.
RESULTS
With only three days to book, the media team still was able to deliver 25 interviews, including seven broadcast stations in the top-50 media markets (i.e. Philadelphia, Washington, D.C., Kansas City and Phoenix).
The ANR aired on stations nationwide, garnering a total audience of over 11 million.
The sponsored content article was posted on ap.com and distributed to its member websites; it garnered over 20 million impressions and drove 100,000 native ad impressions in Chicago in the days leading up to the client’s event.