Campaign Stats:

  • 11 Pieces of Coverage
  • 98 Minutes of Airtime
  • Audience Reach: 1.27 Million

4media group worked with More Th>n to promote the findings of their Future of Pet Ownership Report. The campaign featured broadcast, research and design elements and looked at how much the nation spends on its four legged friends.

The report produced in partnership with our research division, Atomik Research, featured research from over 1,000 pet owners and looked at pet ownership, our relationship with our pets and the money we spend on them. The research revealed an overwhelming love for our pets and a firm belief that having a pet is good for you. 4 in 5 pet owners described their dog or cat as part of their family and almost one in four would go as far as describing them as ‘their fury baby’. The research also found that 3 in 5 say their pet makes them feel happier and over half say they offer real companionship and make them feel more relaxed.

The broadcast day, fronted by Dr Sam Gaines, Head of Companion Animals at the RSPCA and More Th>n’s Andrew Moore, featured 12 items of coverage with highlights including 4 BBC radio stations; BBC Leeds, BBC Norfolk, BBC Lancashire and BBC Hereford and Worcester. View the full campaign coverage here. 

View the Report:

RSA More Than Pet Ownership Report
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