Campaign Stats:

  • 8 Pieces of Coverage
  • Air Time: 65 Minutes
  • Audience Reach: 15.5 Million

Campaign Highlights:

  • BBC Radio 1 Newsbeat
  • BBC Radio 5 Live
  • Talk Radio
  • and more!

4media group  were approached by The HPV and Anal Cancer Foundation to conduct a broadcast campaign to raise awareness of the dangers the HPV virus can cause in adolescent boys. The broadcast day comes after a 5 year campaign culminated in the Department of Health announcing that boys will also be vaccinated alongside girls in the UK’s HPV vaccination programme. The announcement was made on 18th July by new Health Secretary Matt Hancock, following Jeremy Hunt’s new appointment as Foreign Secretary.

Tristan Almada, co-founder of HPV Action fronted the broadcast day to talk more about the Department of Health’s announcement and what this means for boys and young men everywhere.

The human papillomavirus, or HPV, is a virus that infects the skin and the cells lining body cavities. Almost 400,000 boys a year are currently denied a vaccine that could protect them from several HPV-related cancers – oral, anal and penile – as well as genital warts. It is estimated that each year in the UK there are about 2,000 new cases of HPV-related cancer in men and around 43,000 cases of genital warts.

A decision to vaccinate boys followed research which shows that there has been a significant fall in the number of cases of HPV following the introduction of a vaccine for young women. HPV infections decreased in women aged 16 to 21 by 86% between 2010 and 2016 data from Public Health England show.

Our media team managed to secure 8 items of coverage including BBC Radio 1 Newsbeat, BBC Radio 5 Live, BBC Radio Somerset, Talk Radio and more!

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