- 13 Pieces of Coverage
- 98 Minutes of Air Time
- Audience Reach: 6.86 Million
Warburtons Sky News Sunrise
4media group recently worked with Warburtons on a research and broadcast day campaign. To mark Coeliac UK Awareness Week the campaign looked at how little we Brits know about coeliac disease and the plight of its sufferers. Centred on their ‘Free From’ range and joining forces with the charity Coeliac UK, the campaign aimed to break the stigma surrounding the disease and push for more awareness of coeliac disease symptoms.
The research run by our in-house research division, Atomik Research revealed that 71% of people with coeliac disease think that people avoid inviting them round for dinner, because they are unsure how to cater for their dietary requirement. And they have a right to feel concerned as over a third (34%) of Brits admitted they would be reluctant to invite someone with a food allergy or intolerance round for dinner for this very reason.
The broadcast day, fronted by Chief Executive Sarah Sleet from Coeliac UK and Free From Director Chris Hook from Warburton’s, was an great success with a total of 13 items of broadcast coverage, including the 3 BBC Radio stations of BBC Scotland, BBC Norfolk and BBC Tees. The campaign also included a interview on Sky News Sunrise. You can view the full coverage of the campaign here.