A quick coverage hit for your brand is always satisfying. Seeing your company’s story shared on TV, radio, print or online does wonders for your reputation. The story will have been read – and your brand seen – by millions of people. But how long will they remember your name?

Part of making sure your brand isn’t quickly forgotten is the creation of a strategy that keeps your product, and your brand’s offerings, top of mind. Strategizing on this scale isn’t easy, because it requires such incredible forethought. But at 4media group, we’re well versed in thinking ahead.

We encourage you to consider a content calendar as part of a broader strategy to secure your brand’s identity in the minds of the public. We recommend a cross-channel mix of broadcast, print and online campaigns to promote your brand over an extended period of time, and keep the drumbeat going around your brand.

Broadcast Consultancy

Broadcast Consultancy

Broadcast coverage is the crown jewel of any campaign, so getting it right is essential. Our team of media specialists develops thoughtful broadcast strategies that help garner major placements with large audiences. We also offer media training, in case you find the perfect spokesperson who just needs practice delivering key messages, fielding questions, or talking in front of a camera.

Social Planning and Strategy

Social Planning and Strategy

The importance of having a strong social presence cannot be underestimated. Our team of experts can run your social accounts on your behalf, devising strategies based on their experience and knowledge of individual platforms and audience behavior. They will also conduct a full audit of your competitors, and come to the table with an awareness of how to compete.

PR Strategy

PR Strategy

As the saying goes: “Fail to prepare, prepare to fail.” Never has a phrase been more relevant to the PR industry. Having a strong PR strategy is absolutely imperative, and it covers a huge amount of situations. From best practices in pitching to story generation and crisis communications, 4media group knows how to prepare brands for just about anything, whether good or bad.

Media Planning

Media Planning

Media planners are the lifeblood of our industry. Their efforts keep shows running, advertisements displaying, and public relations efforts functioning. Without a base media plan, no brand can truly be prepared to deliver its message. 4media group understands the necessity of a great media plan, and it’s our goal to help others create one, with expert efficiency.

Brand Activations

Brand Activations

Brand activations take pieces from traditional and guerilla marketing to put a brand in front of people in the real world, where they can use it, ask questions, learn more and become brand champions. 4media group helps brands take advantage of the power of brand activations through the power and creativity of our creative team and media planners.

Content Strategy

Content Strategy

Content strategy is at the heart of 4media group’s strategic vision. We plan, develop and manage content across all media —whether it manifests online, on the air or in print. Our expert creatives and media planners work in concert to ensure your unique content goes where it should, when it should, backed and strengthened by an all-encompassing media strategy.

Case Studies