February has been a stellar month at 4media group, from broadcast to research, news generation to events we’ve had great shows across the board with 703 broadcast interviews secured for big name brands such as Debenhams, Expedia, Hiscox, the NHS, National Geographic and more!
As well as big name brands, 4media group has played host to some big name spokespeople from a range of industries throughout Feb, from experts including GCHQ’s Robert Hannigan, Film Director Steve Gaydos, Bra Expert Aliza Reger and Ex-Chief Superintdent of South Yorkshire Police, Andy Barr, to celebrities including TV’s Lisa Snowdon, National Treasure Eddie ‘The Eagle’ Edwards and Olympic Gold and Silver winning Triathletes, The Brownlee Brothers.
Whilst we had success across the board, special mention has to go to our campaigns for Happn, Expedia and Tourism Queensland, which landed 44 interviews between them.
It wouldn’t be February without a Valentine’s Day campaign and dating app, Happn were the perfect candidate. Their campaign included online research from our in-house research team and looked at the dating habits of the UK. The story was picked up by 16 broadcasters including TV interviews with ITN, Sky News Sunrise and London Live.
February was also dominated by snow and cold weather, what with the Winter Olympics and The Beast from The East, and our broadcast days were no different. Expedia’s campaign with Eddie Edwards also included online research from our research team and looked at the fearless nature of older generations when it comes to a holiday on the slopes. Broadcasters grasped at the chance to talk to the iconic ski jumper and the day, hosted at New Broadcasting House included interviews with BBC News 24, Talksport, GNS and Radio X.
Despite the cold weather, one of our radio days looked at much warmer climates. Tourism Queenland brought the famous Brownlee Brother’s on board to talk about the Commonwealth Games in Queensland later this year. The broadcast day, hosted from Media City in Manchester so a packed schedule including big hitters such as BBC Radio 4, 5Live, BBC Breakfast with Dan Walker and Louise Minchin, GNS, BBC Newsround, BBC Sport Online, Blue Peter and Match of the Day Kickabout.
Let’s see what we can do together in March!