Digital PR: Using TV Methodology to Build a Client’s Social Presence

Anyone who has spent time as a working journalist is familiar with the Five W’s, those all-important questions that build the foundation of a sound story: who, what, when, where and why. But something eluding the modern broadcaster, much like the modern teenager, is a sense of how to take their pivotal questions and place them in a unique social setting.  This is the question a savvy anchor, producer or web content manager is charged with answering every day. I’ve made some headway.