Our team of accredited market research professionals field and analyze quality data to enhance brand narratives. The insights from PR surveys will bring depth and credibility to your brand’s story no matter which channels or audiences you’re targeting.
Intelligence & Consumer Insights Service
4media group’s full-service creative market research company, Atomik Research, offers an insightful consumer insights service that provides qualitative and quantitative research results and gets people talking.
We have a dedicated team of research practitioners with over four decades of quantitative survey experience collectively.
Quantitative Research
Insights should be at the heart of any marketing or public relations activity. Those insights, whether through polls, surveys or other quantitative data approaches, provide actionable intelligence and support for any marketing communications effort. Our quantitative research and consumer insights service also adds breadth and depth to campaigns and helps generate headlines in the media and shareworthy content.
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PR Surveys
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Consumer Insights
Quantitative consumer insights provide your brand with perspectives directly from users of it, and even users of competitive brands, to level up communications and other strategies.
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Business-to-Business Insights
Businesses are consumers too, meaning they have needs, desires, personalities. That’s why business-to-business insights share a lot in common in terms of approach as quantitative consumer insights.
AI Visibility
Understanding how your brand appears in AI answers can help you pinpoint messaging gaps and opportunities to build lasting topical authority. Whether you need to identify the topics and prompts that are the strongest fit for your brand, understand the sources that AI trusts and cites most often for your industry, or leverage that intelligence to earn citations and build topical or category authority, we can help.
Insights & Analytics
Data is just data without context. There’s no denying that the digital-centric world of today has resulted in data streams that are now data torrents, flooding brands with overwhelming amounts of information. Making sense of it all is just part of the struggle against the tide. Putting it into action is the rest.
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Media Scans & Whitespace Analysis
Provides directional insights for your communications campaigns through understanding topics in the media through a 90-day retrospective, uncovering whitespace opportunities so messages cut through the clutter.
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Audience Insights & Segmentation
Level up your communications strategy, from media targeting to messaging and amplification, with improved message-to-audience alignment. Understanding where a specific audience is located takes insights one step further for even greater success. For broadcast PR, pinpoint where specific media outlets are located in relation to very specific audiences. For digital, inform message placement strategies and minimize the need for A/B testing of targeted ads or inform geo-fencing strategies.
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Branded Reports
Branded reports turn data-driven insights into clear narratives that connect with your audiences. This can help strengthen your topical authority with LLMs and establish you as a thought leader on your topic. We’ll work with you to tailor the report to your brand, use case, and business goals.
Let’s Enhance Your Brand’s Story with Data
