4media4health leverages internal subject matter experts across intelligence, content, design and communications. This enables the group to flexibly augment a client’s own team on a tactical or annual basis with 4media’s partner+ experience, providing exceptional service and value for clients. This integrated approach enables 4media4health to outperform strategies formed through traditional PR tactics alone.
Healthcare Public Relations & Communication Strategies
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About 4media4health
Launched in November 2023 by 4media group, 4media4health is led by industry veterans Reni Mitchell, Laura Pair, Heather Schwanke, Jim O’Reilly and Jade Sheppard. This division emphasizes a data-driven, tactical approach to healthcare public relations, leveraging internal expertise across various disciplines to deliver superior client service and impactful results. The team is dedicated to creating highly specialized healthcare communications strategies that are informed by comprehensive data analysis and targeted messaging, ensuring that each campaign resonates effectively with its intended audience.
From insights to impact.
This reel highlights 4media4health’s work across research, media, content and creative, helping healthcare brands earn trust, reach patients and tell stories that matter.
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Our Areas of Expertise
Our data-driven, innovation-led teams deliver impactful strategies for leading healthcare brands across specialized areas within our core practice divisions: Medical Experts, Public Engagement, Business Relations, and Community Outreach.
- Media Relations
- Regulatory Compliance
- Broadcast PR
- FDA Approvals
- Crisis Communications
- Media Training
- Strategic Communications
- Content Development
- Event Management
- Market Research
- Advocacy & Public Affairs
- Internal Communications
4media4health Benefits:
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Identify target audience:
Utilizing mapping and spatial analytics technology, our team can drill down to specific markets enabling us to gather data about their demographics, interests, and behavior.
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Gather data
Layering location-specific data with insights gleaned from demographic surveys, first- and third-party data analysis, local economics and environment reveal a detailed picture of a business’s potential audience and communications strategy.
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Analysis
Data reveals trends and patterns. It can confirm instincts but also completely upend ingrained beliefs, leading to increasingly successful campaigns that resonate with audiences.
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Targeted Messaging
Based on methodical analysis, teams create targeted marketing messages that are relevant, specific, and timely.
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Content and resources
Develop and execute marketing campaigns that reach your target audience across a variety of channels. Graphic and web design professionals can work as an extension of your in-house team to create high-quality content, manage your social media accounts, and run paid advertising campaigns.
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Earned media
A deep bench of experienced media relations professionals across all mediums enables firms to maximize earned media potential.
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Our 4media4health Team
Reni Mitchell
SVP, Client Relations
Reni Mitchell brings more than 25 years of specialized experience to healthcare public relations, having led successful campaigns for some of the industry’s top pharmaceutical and healthcare companies.Prior to joining 4media4health, Reni served as the head of healthcare at MultiVu, a division of Cision PR Newswire, where she honed her skills in delivering impactful branded and unbranded campaigns.
Laura Pair
Chief Client Officer
As a member of the Executive Team, Laura oversees new business development and overall client experience. She also handles the media and comms strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation.
Heather Schwanke
VP, Client Relations
With over 20 years of experience, Heather specializes in empowering healthcare clients to effectively connect with their audiences through integrated multichannel solutions. Previously a Strategist at MultiVu, she crafted and executed a wide range of branded and unbranded healthcare campaigns.
Jim O’Reilly
VP, Client Relations
Jim O’Reilly is Vice President of Client Relations. He’s been with 4media group since 2018 and has more than 20 years of experience in the PR service area. Prior to this, Jim worked in broadcast news in Philadelphia and Lancaster, PA. He’s a graduate of Temple University in Philadelphia and currently serves as immediate past president of the Publicity Club of Chicago.
Jade Sheppard
VP of Client Relations, Atomik Research
With over 15 years supporting client relationships, Jade is dedicated to cultivating meaningful collaborations. In her previous role at We are Talker, Jade honed a data-driven approach to brand storytelling, leveraging consumer insights to create impactful media campaigns alongside leading PR agencies and in-house teams. As VP of Client Relations, Jade supports the Atomik Research team and is focused on building lasting partnerships based on mutual success, using data-driven storytelling to deliver impactful campaigns. Jade is a graduate of the University of Tennessee at Chattanooga.
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