by Reni Mitchell and Matt Hamilton, Senior Vice Presidents, Client Relations

In November 2023, 4media group proudly launched 4media4health, a dedicated practice of integrated communications professionals with a deep understanding and passion for the complexities of the healthcare industry.

Recognizing the unique nuances of healthcare, we established 4media4health to elevate our commitment to this sector. Our seasoned team boasts expertise in healthcare communications and utilizes 4media group’s in-house subject matter experts to consistently deliver exceptional results.

4media4health distinguishes itself through its unique in-house structure. We house a dedicated 10-person media team specializing in securing top-tier earned media placements across television, radio, and trade publications. Additionally, our in-house research team provides expert subject matter insights across intelligence, content, communications, and digital aspects, all from a healthcare perspective.

Our mission is to offer a “best-in-class” healthcare communications team that can be seamlessly integrated into your campaigns on a tactical or annual basis. We strive to be a valuable resource for healthcare teams planning campaigns, especially during pivotal moments like an FDA approval.

2024 FDA Approval: Preparing Your Communications Plan
Securing FDA approval is a landmark achievement, but maximizing its impact requires effective communication across diverse channels. 4media4health can serve as your tactical toolbox, providing expertise in communications, intelligence, digital, and content on a per-project or annual basis. While each campaign demands tailor-made strategies, here are some key elements to consider for your FDA approval plan:

Quantitative and Qualitative Research:
Leveraging our in-house research and insights team, 4media4health can conduct:

  • Patient and HCP research: Quantitative and qualitative studies to understand key stakeholder perceptions.
  • Market research: Insights to inform targeted messaging.
  • Audience identification: Targeting based on demographics, risk, and lifestyle factors.
  • Campaign performance tracking: Data-driven adjustments for optimized outreach.

Owned and Earned Social Platforms:

  • Compelling video content: Engaging, science-based videos explaining your drug’s impact on health outcomes.
  • Strategic influencer partnerships: Nurture a community of supporters and brand advocates.
  • Targeted media amplification: Amplify social content through strategic placements.
  • Landing page development: A dedicated hub for campaign assets, attracting media, HCPs, and patients.

Earned Media:
Our award-winning team has extensive experience securing earned media across branded and unbranded campaigns. We can:

  • Book interviews: Secure placements with key opinion leaders and patients on TV, radio, and online platforms (English and Spanish).
  • Targeted publications: Secure longer-form interviews with trade publications and relevant podcasts.

Sponsored Media:

  • Strategic placements: Reach healthcare professionals and patients through targeted paid advertising in relevant publications and online platforms.
  • Patient advocacy partnerships: Co-branded content and awareness campaigns with patient advocacy groups.

Healthcare Providers and Investors:

  • Tailored communication materials: Address the specific interests and concerns of each audience.
  • Educational events: Organize webinars and investor conferences to share detailed information.

As a healthcare communications partner, 4media4health is committed to helping you navigate the complexities of the industry and amplify your messaging with impact. Contact us today to discuss how we can help you prepare for your next FDA approval or any other healthcare initiatives in 2024.