Market Research: Focus Group+PR Survey=Ultimate Insight 

The battle between skiers and snowboarders is one we’re all familiar with, at least on some level.  It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose.

Four Bentonville Focus Group Tips

Focus groups prove continuous efficacy when it comes to learning valuable consumer insights for our clients. In conducting a series of immersive, in-depth interviews meaningful data can be uncovered.