Options Abound: How to Run an Awesome Native Advertising Campaign 

The end goal of most advertising campaigns is increasing awareness, which can be done in an extraordinary number of ways. So vast are the options in fact that one question facing advertisers has to do with discerning which options are actually worth it.

Among those options is amplification—the practice of taking a piece of content and then having it amplified across the pages of other major publishers, your social media accounts and more.