Brand Tracking Survey: A Marketing Game Changer

Trackers, Brand Tracking Surveys or Usage & Attitude Surveys are synonymous and intended to measure changes in consumer behavior related to brand, product or service over a period of time. They are also known as waves, as like a wave, they run repeatedly every X months or years, generally using the same questions and metrics. Brand Tracking Research differs from the normal consumer survey as it relies on metric measurement and changes in measurement from wave to wave.