Are you like many of our fellow comms pros right now, either busy executing your plans for Q4 or busy planning for 2024? As you check items off your to-do list and add new ones, you might be asking yourself questions like:

  • Do I have the time and resources to get everything done?
  • Am I going to lose my budget if I don’t have time to use it?
  • Does my team/my client have a worthy news angle to get coverage of the story?
  • What can I afford that’s quality/fresh for 2024?

Between our background in market research and our pursuit to be problem solvers for the people we work with, we hear you! And hey – we even have some reasons why you can turn to 4media group for your Q4 and 2024 planning solutions, regardless of your situation.

1. QUALITY EARNED AND PAID OPTIONS DON’T ALWAYS NEED A LOT OF LEAD TIME – OR EFFORT

Sometimes deadlines approach with minimal warning and you need a partner with a turnkey service, expertise, and a short lead time to not just execute, but elevate your campaign strategy. Sometimes the news preps itself and the story is there, but other times you need skilled media experts with the right language to cut through the endless scrolling to stop your audience in their tracks.

Have quality content that someone would want to stop scrolling to interact with? Or do you need help crafting a story? If your messaging/content is already there and you need some help amplifying it so you can move on to other things, use that lifeline to phone a friend for help to help you carry the load.

2. LOCK IN TACTICAL EXECUTION IN 2024 WITH LEFTOVER 2023 BUDGETS

Does this sound familiar? “I have budget left over that I don’t know how to spend and won’t have time to use this year.”

While for most it’s a resounding ‘yes’ to that overwhelming feeling, it is also a fantastic opportunity to look at creative solutions and take risks with new products as you can use your leftover budget as a trial run for solutions that may carry you into 2024 and transform your comms strategy. In the world of communications, budgets are often a double-edged sword. The “use it or lose it” nature of 2023 budgets are fraught with anxiety, yet leveraging a service like partner+ can lock in your budget and carry it into 2024 with a non-exclusive service designed for flexibility and fluidity with your media strategy.

3. A NEWSWORTHY ANGLE IS OUT THERE – IF YOU HAVE A TRUSTED TEAM TO FIND IT

As comms pros, we’ve all been there: sometimes you have a good story – and sometimes you are really struggling to find one. For our copywriting team, one of the strongest components they include with a pitch is a stat that’s interesting. Do you remember hearing a few years ago: “XX% of people aren’t going to buy their friend a Christmas present this year because of their stance on COVID-19 vaccinations”? That’s just one example of an interesting stat driving media coverage. I surely want to know the details of that! After all, in general, it’s interesting to you, it’s likely to be interesting to others.

Now is the time to take a step back and bring the experts from our in-house market research division to help to lighten the load and offer meticulously crafted pitches that could elevate your overall strategy, while simultaneously taking the creative burden off your shoulders for the rest of 2023. Competing priorities can settle down once you bring in outside teams to identify your main stressors, offer solutions, and tackle the challenges you may have been guilty of listing at the bottom of your to-do list each week. We’re all guilty of that, but why struggle when industry leaders are available to take your strategy to a new level?

4. THINK OUTSIDE THE BOX TO STAY INSIDE YOUR BUDGET

We started as a company that prides itself on custom solutions. While we’ve had to standardize some practices, we purposely have a Strategy team on hand who can listen to your goals and work with any budget to try to reach them. Maybe it’s an out-of-the-box idea or maybe you need a laundry list of ideas to pick from. Either way, give us a couple days to talk with you and ideate, then we can provide budget parameters across research, content creation, earned/paid media options, and out-of-the-box amplifications (these hopefully save you time or at least insert NEW ideas into your plans!)

We know you have a lot of options out there, so when you choose to partner with us, we really do collaborate to bring our best to the table for your success. Whether you’re all-in on a plan or just getting started, we’ll be here as your experts-in-waiting to help you crush it in Q4 and beyond.