4media group, Inc. announced today that its work with the Prevent Cancer Foundation has been awarded Silver for Health Influencer Endorsement in the 2nd Annual Anthem Awards.
The Health Influencer Endorsement category recognizes outstanding and effective examples of work that leverage an influencer’s endorsements in support of a health-related cause. Prevent Cancer Foundation’s “Back on the Books” campaign leveraged a multicultural group of doctors to raise awareness of the importance of routine cancer screenings despite the challenges and fears created by the COVID-19 pandemic.
“Screening can find cancer early and lead to better outcomes. Many women put off their routine screenings during the pandemic, so we engaged several prominent doctors to encourage women to get those appointments back on the books,” said Laura Pair, Chief Business Officer at 4media group, Inc. “We are grateful that the Anthem Awards recognized the Prevent Cancer Foundation’s leadership on this life-saving issue.”
The Anthem Awards was launched in response to the prevalence social good has taken within the national conversation and cultural zeitgeist in recent years. The 2nd Annual competition received nearly 2,000 entries from 43 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities.
Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Winners for the 2nd Annual Anthem Awards will be celebrated at the Winners Celebration on February 27 in New York City. Fans will be able to hear from social impact leaders and their hallmark speeches at www.anthemawards.com.
About 4media group
As an integrated communications agency, 4media group has been storytelling on behalf of the world’s most notable brands and organizations since 2008. Using insights to inform our approach, we create the best achievable outcomes for our clients through marketing strategies, social media, influencer programs, broadcast media tours, video production, news distribution, public service announcements and public relations. We’re a global company with headquarters in London, UK and Bentonville, Arkansas, with satellite offices spanning from New York City to Los Angeles. We work as one company, one culture, for our clients every day. Visit us online at 4media-group.com.
About the Prevent Cancer Foundation®
The Prevent Cancer Foundation® is the only U.S.-based nonprofit organization solely dedicated to cancer prevention and early detection. Through research, education, outreach and advocacy, we have helped countless people avoid a cancer diagnosis or detect their cancer early enough to be successfully treated. We are driven by a vision of a world where cancer is preventable, detectable and beatable for all.
The Foundation is rising to meet the challenge of reducing cancer deaths by 40% by 2035. To achieve this, we are committed to investing $20 million for innovative technologies to detect cancer early and advance multi-cancer screening, $10 million to expand cancer screening and vaccination access to medically underserved communities, and $10 million to educate the public about screening and vaccination options. For more information, please visit www.preventcancer.org.
About The Anthem Awards
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.