Campaign Stats
Native Media Amplification:
- 1,087 Clicks
- 237,492 Impressions
- 0.46% Click Through Rate
Overview
The makers of some of the nation’s best nonstick cookware approached 4media group about helping to fill cooking classes in New York and Chicago. 4media used native media amplification tactics to increase the footprint of a simultaneously run Satellite Media Tour with the goal of driving traffic to their event sign up page.
Challenge
The primary challenge of the native media amplification segment of the campaign was to drive sign ups to cooking classes, while also driving brand messaging to millennials in both markets in a way that would resonate. Additionally, the ads were only positioned to run in the week leading up to the event.
Solution
4media group designed two sets of native media ads, including attention-grabbing headlines and copy designed to attract visitors to the signup page. Specific interest, audience, publisher, and geotargeting targeting were utilized to ensure the native ads were placed across popular online destinations.
Outcome
Over all, the digital campaign resulted in a total of 237,492 impressions, 1,087 clicks, and achieved a CTR (click through rate) of 0.46%. Industry benchmark for native CTR is 0.05% – 0.35%. Furthermore, the cooking classes sold out “in record time,” according to the client.