Qualitative research is invaluable in understanding and improving customers’ experiences. 4media group’s insight team have over 20 years of expertise understanding the customer bases of some of the UK’s biggest brands, helping them grow and develop their brand, products, and offering.

Our in-house insight and intelligence team have years of expertise and know exactly how to get the best insights from any audience. Through the performance of focus groups and in-depth interviews, we provide quality qualitative research, backed by experienced moderators, thoughtful panel curating and a deep-running journalistic background that guides our hand in asking the questions clients may not even have known they needed to ask yet.

Focus Groups

Focus Groups

Focus Groups are a group discussion which involve in-depth interviews around a specific topic or product. This offers a more personalised approach and gives researchers the opportunity to delve deeper into the specifics of their research. We can organise groups of any size to meet at a central location.

In-Depth Interviews

Brand Tracking

An In-Depth interview is a qualitative research technique used to conduct intensive individual interviews. The number of respondents are less and research is focused on a specific product, technique, situation or objective. Companies conduct In-Depth Interviews to understand consumer behaviour.

International Research

International Research

4media group have access to over 6 million people around the globe and the ability to conduct robust international research. As each country has an individual profile, international research helps businesses understand how the same problem is perceived internationally, and identify different cultural biases.

Online Communities

Online Communities

Market Research Online Communities typically consist of a closed network of respondents taking part in conversations and structured exercises around a given topic on an online community platform that has been custom-designed for research purposes. MROCs take place over months not days.

Ethnographic Studies

Ethnographic Studies

Ethnographic studies look at the social interaction of users in a given environment. This provides insight into the user’s views and actions along with the sights and sounds they encounter at that time. Ethnographic studies include direct observation, diary studies, video recordings, photography, and more.

Semiotics

Semiotics

Semiotic research is a qualitative research technique into signs and symbols and how they are perceived in communication in a social context. Semiotic market research looks at the personality and context behind a brand. It is often used at the development stage of a business to help grow positioning and branding.

New Product Development

New Product Development

4media group offers new product development as a way of ensuring that businesses and brands are offering a research-based product that people actually want.  New product development blends data with individual opinions and gives weight to the outside perceptions of our clients’ products before they hit the shelves, hopefully producing higher sales from satisfied customers.

Geo-Fencing

Geo-Fencing

Geo-fencing, for those who don’t know, is effectively a virtual fence around a geographic area that can be detected by location-enabled mobile phones and trigger targeted notifications or surveys for consumers in that specific place. This gives businesses the opportunity to capture the thoughts of their consumers in the moment, rather than relying on their memory of their experience for feedback.

Case Studies