We help you tackle the difficult questions.

With over 20+ years of insight and strategy expertise, we’ve been helping the world’s biggest brands understand their consumers and enable them to develop their products, communications, brand and offering.

Our multi-lens approach enables us to look at things from a different perspective. We bring quantitative, qualitative, social and online research together to identify new opportunities that inspire clients to make effective decisions.

Whatever your needs, our experienced team deliver class-leading insights to unearth them.

Arresting Brand Development

Arresting Brand Development

Most markets are complicated; established brands are under increased pressure, and new entrants struggle to carve a niche. Our extensive experience in helping brands identify new positioning opportunities means in working with us you needn’t fear to tread where others have yet to go.

Thoughtful Creative Development

Thoughtful Creative Development

Communications are continuously challenged with cutting through, being relevant and making an impact. Our creative development and concept testing work at 4media group identifies the narratives grounded in believable truths that will underpin great brand communication.

Innovative NPD

Innovative NPD

With the majority of new products failing within their first year, it is vitally important to understand the end user. Our creative approaches to new product development at 4media group will stimulate you to think differently about product and design from the point of view of what’s important to the customer.

Moving Shopper Experience

Moving Shopper Experience

Even the greatest brands can fail at Point Of Purchase. Consumers have ever more complicated purchase journeys. 4media group gives you the confidence to understand where, when, and how to influence consumers on their pathways and form strategies to yield effective sales.

Stats and Stuff

Stats and Stuff

Sometimes we need to employ more sophisticated techniques – conventional questioning can only go so far.  Our resident statisticians can help mine data in ways beyond the ordinary. Whether it’s conjoint or cluster analysis, CHAID or driver analysis we have the minds and tools to make the complex simple.

Effective Market Segmentation

Effective Market Segmentation

Understanding people in the context of the market can be challenging. Through Usage & Attitude studies (U&A Studies), effective market segmentation and detailed analysis 4media group can provide your brand with insight that will help you write effective market planning strategies.

Global Online Research

Global Online Research

Computer Aided Web Interviewing, via smartphone, tablet or PC is an essential tool.  If it’s for a brand tracking study, online community or a tactical piece of consumer research we have the panel resources to delivery speedy quantitative online research on almost any sector, globally.

Qualitative Research

Qualitative Research

Engaging directly and listening to people is core to our offering. The depth with which we engage with people is directly correlated with the quality of insight we uncover. Whether workshops, ethnography, expert interviews, or focus groups, our qualitative approaches are both immersive and human in nature.

The Power of Social

The Power of Social

Interaction occurs across a range of platforms. We use the analysis of brand and product messages across all types of social, news and online media to understand what the relevant conversations are that brands need to have online and how they can use online influencers to amplify their message.

The Flexibility of Mobile

The Flexibility of Mobile

Advanced, “In the moment” mobile interviewing and self-curated ethnography allows us to interact with consumers when they’re actually buying, consuming or browsing brands in-situ giving us first-hand and untainted reactions to their motivations and behaviours.

Case Studies