We work to give brands deeper understanding. Our insight team is a collective of can-do, agile researchers. We work with purpose, to give companies and brands a deep and meaningful understanding of their customers, because of our belief that brands need breakthrough insights to thrive and grow.

Our insights and intelligence team has years of expertise and knows exactly how to garner insights from any audience. We provide quality qualitative research, backed by experienced moderators, thoughtful panel curating, and a deep-running journalistic background that guides our hand in asking the questions clients may not have even thought about.

Focus Groups

Focus Groups

Focus Groups are a group discussion that involve in-depth interviews around a specific topic or product. This offers a more personalized approach and gives researchers the opportunity to delve deeper into the specifics of their research and consumer thinking. We can organize groups of any size or demographic to meet at a central location accessible to particpants.

International Research

International Research

4media group has access to more than six million people around the globe, and we use our panels to conduct robust international research. Because each country has an individual profile, international research helps businesses identify cultural biases and understand how a single problem can be perceived differently among nations, and around the world.

In-Depth Interviews

In-depth Interviews

An in-depth interview is a qualitative research technique used to conduct intensive individual interviews. The number of respondents is fewer, and the research is focused on a specific product, technique, situation or objective. Companies conduct in-depth interviews to better understand consumer behavior, and create consumer profiles to push campaigns to the next level.

Online Communities

Online Communities

Market Research Online Communities (MROCs) typically consist of a closed network of respondents taking part in conversations and structured exercises focused on a given topic. We use an online community platform that has been custom-designed for research purposes. MROCs take place over months, not days, ensuring responses are genuine and founded on trust.

Geo-Fencing

Geo-Fencing

Geo-fencing is a virtual fence around a geographic area that can be detected by location-enabled mobile phones. Once a person enters a “fenced” space, their mobile device triggers notifications or surveys that are customized to their surroundings. This technique gives businesses the opportunity to capture the thoughts of their consumers in the moment and gain more accurate feedback.

Ethnographic Studies

Ethnographic Studies

Ethnographic studies look at the social interaction of users in a given environment. This provides insight into the user’s views and actions, along with the sights and sounds they encounter throughout the day. Ethnographic studies include direct observation, diary studies, video recordings, photography and artifact analysis, giving brands deep insights into the life of consumers.

New Product Development

New Product Development

4media group offers new product development as a way of ensuring that businesses and brands are offering a research-based product that people actually want. New product development blends data with individual opinions and gives weight to the outside perceptions of our clients’ products before they hit the shelves, which can lead to higher sales.

Semiotics

Semiotics

Semiotic research is a qualitative research technique that concentrates on signs and symbols and how they are perceived in communication in a social context. Semiotic market research looks at the personality and context behind a brand. It is often used at the development stage of a business to achieve the right positioning and branding.

Case Studies