VP, Paid Media

4media group is an award-winning, global integrated communications and marketing company delivering Intelligence, Digital, Communications and Content solutions for our clients. We are a rapidly expanding agency with headquarters in Bentonville, Arkansas, and offices throughout the country and in the UK.

4media group is seeking to hire a VP of Paid Media to head our Media Buying division. We are a team of experienced media all-stars that work together to drive the best outcomes for our clients. If you are passionate about media buying, enjoy learning and growing and can organize every detail on a deadline, we would like to meet you!

VP, Paid Media: In this role, you will manage a staff of 3 or more media buyers, and you will help create and execute traditional and digital media strategy. You will monitor and optimize campaigns, and you will see projects through to final reporting and analytics.

• Daily running of the Media Buying Dept., including determining staff work assignments, overseeing staff training, identifying and implementing workflow processes and carrying out the tasks assigned by senior management.
• Being the primary subject matter expert (SME) for Media Buying and participating in strategy meetings with clients and colleagues.
• Identifying the media best suited to meet a client’s campaign goals.
• Preparing client-facing media plans and decks and supporting the sales and strategy teams with the presentation of media buying strategies.
• Building relationships with media vendors and keeping up to date with industry trends
• Negotiating with media sales reps to obtain the best rates and most appropriate media placement in streaming, OTT, broadcast, OOH, print (sponsored content), digital advertising, social media, etc.
• Budget management for the department, as well as for individual projects
• Coordinating with the creative teams on all material production deadlines
• Adjusting media schedules in response to changes
• PO and expense tracking of all media buys in your purview
• Ensuring that media schedules run accurately and follow up on paperwork, make goods, invoice reconciliation, proof of performance and post-analysis
• Working with the Reporting Dept. on performance reporting and/or creating custom reports for various types of buys
• Analyzing the effectiveness of the campaign and using this data to plan future programs.

• PowerPoint, Excel, Microsoft Word, Outlook, Zoom, Microsoft Teams, Salesforce
• Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
• Excellent verbal and written communication skills
• Positive attitude and a desire to bring new ideas and opportunities to the table

• Work from home flexibility
• New work laptop
• Company-sponsored medical, dental, and vision insurance
• Flexible vacation / paid time off
• 401K savings plan
• Positive culture that empowers a diverse and collaborative team
• Opportunity for job growth and advancement at a rapidly expanding agency.

Work Remotely or from the New York City or Bentonville Office

4media-group is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.