Despite the constant drumbeat about Britain’s declining print market, there are still 5.3m national newspapers being sold every day.

Add the 4.6m sold every Sunday, the 168.3m unique monthly users of those titles’ websites, plus the hundreds of regional and trade titles – and the powerful reach of news generation is clear.

The media landscape may be changing but press and online coverage is still coveted by brands and still forms part of most successful campaigns.

Since its inception, 4media group has achieved thousands of top tier coverage for our clients, adapting and growing with the changing face of news generation.

Our team of journalists, headed up by Alan Edwards, former Night Editor of The Sun, have years of experience working in the news industry so they know what publications are looking for. Whether you’re looking for national print or online coverage, regional press coverage or coverage in sector specific publications, our news team have helped thousands of brands achieve pick up across their targeted media whatever it may be.

Creative Idea Generation

Creative Idea Generation

Print and online campaigns live and die by the creativity behind the ideas that create the top line for an eye-catching news story. 4media group will always listen to your own creative ideas and aim to provide added value to those ideas both by amplifying your own thinking and bringing new ideas to the table.

Questionnaire Development

Questionnaire Development

Creating questions that will give us statistics to back up our creative needs time, care and thought. 4media’s expert news generation and broadcast team work closely with Atomik Research, our in-house MRS-certified market research agency, to craft headline-generating survey questions.

Press Release Writing

Press Release Writing

All journalists want is a good story and if you don’t have one, then there is no point putting out a press release in a bid to get your brand’s message across. At 4media we will help you create a press release with a strong, preferably controversial headline with a statistic that has a credible, ‘gaspability’ factor.

UK Distribution

UK Distribution

4media have access to extensive personal contacts in the national and trade media in order to help us gain UK coverage for our clients. There are nearly 1,000 regional titles throughout England, Scotland, Wales and Northern Ireland and we create specialist releases focusing on stats for all the different regions of the UK.

International Distribution

International Distribution

As well as our media contacts in the UK, 4media group also has an extensive list of media contacts across the pond and around the word. This means that we can secure earned coverage for our clients internationally. Combine this with our ability to poll these markets too and international campaigns can really help brands grow.

Case Studies