Our approach to news generation puts your brand’s values at the center of everything we do, translating your brand into news-ready content, and then placing that anywhere that’s fit to print. In other words, we make you the news.

Whether you’re looking for national print or online coverage, regional press coverage or coverage in sector-specific publications, our news team has helped thousands of brands achieve pickup across their targeted media – whatever it may be.

Creative Idea Generation

Creative Idea Generation

Print and online campaigns live and die by the creativity behind the ideas that create the top line for an eye-catching news story. 4media group will always listen to your own creative ideas and aim to provide added value to those ideas both by amplifying your own thinking and bringing new ideas to the table.

Questionnaire Development

Questionnaire Development

It requires time, care and thought to create questions that will drive headlines, initiating the conversations you’re in search of. 4media’s news generation and broadcast teams work closely with Atomik Research, our in-house creative market research agency, to craft headline-generating survey questions

Press Release Writing

Press Release Writing

All journalists want is a good story, and if you don’t have one, there is no point in reaching out to them. At 4media, we will help you develop your story, find news angles, and create a press release that includes a captivating headline, credible quotes, and information making it worth a journalist’s time.

Distribution and Media Pitching

Distribution and Media Pitching

4media group has extensive contacts within media, allowing us to make personalized pitches, often garnering earned coverage for our clients. We also have access to a host of paid distribution tools, which our media relations team can leverage to make sure the chosen content is everywhere brands want it to be.

International Distribution

International Distribution

4media has access to extensive personal contacts in the UK national and trade media in order to help us gain international coverage for our clients. There are nearly 1,000 regional titles throughout England, Scotland, Wales and Northern Ireland and we create customized releases focusing on stats for all the different regions of the United Kingdom.

Mat Release

Mat Release

A mat release is an engagingly written advertorial news article, designed to appear like a piece of feature writing. The release contains persuasive communication aimed toward a particular product or feature. The mat release is a strong tactic for brands or agencies wanting to make the news, and control their messaging at the same time.

Case Studies