Campaign Stats:

  • 56 Pieces of Coverage
  • 275 Minutes of Airtime
  • Audience Reach: 39.9 Million

View the infographic created by Admiral using our research

Admiral Infographic

4media group conducted a broadcast day with Admiral Car Insurance to promote the findings of their recent research in to car share etiquette. The campaign was fronted by Grant Harold – also known as The Royal Butler, former Butler for HRH Prince Charles, the Duchess of Cornwall, the Duke of Cambridge and Prince Harry.

While Brits are viewed as a rather polite bunch, who will hold the door open for someone and ensure we say please and thank you, we’ve apparently still not mastered offering to pay for a lift. Research for Admiral, run by our in-house research division, Atomik Research, revealed that 80% of drivers surveyed said that they give friends, colleagues, family members and neighbours regular lifts, yet 43% haven’t been offered any money in return and 27% have actually fallen out with somebody who didn’t pay their way.

The campaign was a huge success with a full day of broadcast interviews. The broadcast day featured 56 interviews, including 46 BBC Radios such as BBC Sussex and Surrey, BBC Leeds, BBC Hereford and Worcester and the entire Georgie Spanswick syndicate network! The campaign also secured coverage on Heart Sussex as well as other commercial radio stations.

View the full campaign coverage here.

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