Campaign Stats:

  • 17 Items of Coverage
  • Air Time: 98 Minutes
  • Audience Reach: 115K

4media group recently worked on a broadcast PR campaign with World Travel Market to promote the findings of their research into how many couples have argued on holiday as a result of the World Cup. Heading off on holiday with your partner can be exciting, but forgetting your passport, missing your flight and not being able to speak the language can have even the most laid back couples at each other’s throats – and the World Cup is likely to trigger more strife!

The campaign was fronted by Travel Expert Paul Nelson, and psychologist Dr Becky Spelman.

New research from World Travel Market London of over 2000 Brits has revealed that 48% of couples argue on holiday.  And with the World Cup dominating the diaries of many of us this summer and on the eve of England’s critical game against Belgium on, things could reach boiling point.

The survey found that arguments begin even before we’ve landed in the destination- with 23% starting in the airport and 22% having words during the journey to the resort. The top stress factor couples have is worries about leaving items behind – cited by 27%.

When asked about the impending World Cup, just one in five holidaymakers will be watching the football matches with their better halves – and half the women surveyed are not looking forward to being snubbed during the matches.

However, 27% of women will be taking advantage of the fact their partners will be glued to the screen and have admitted they are looking forward to the alone time they’ll have!

Aside from World Cup-related arguments, it would seem holidays are good way of bringing things back to calm and taking us away from the daily grind. When questioned about how long it takes them to finally relax into a holiday, two-thirds of holidaymakers said they switch off within a day of arriving on holiday.

The campaign was a huge success with a full day of broadcast interviews. The broadcast day featured 17 interviews, including BBC Radio Cambridgeshire, BBC Radio Suffolk, and an interview on Sky News Sunrise! The campaign also secured coverage on Capital Yorkshire, Capital North East, as well as other commercial radio stations.

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