Campaign Stats:

  • 61 Piece of coverage
  • Coverage Views: 75.6K

4media group worked with Rockstar Games on a broadcast competition to raise brand awareness and promote the release of Red Dead Redemption 2. As a prize for the winner of the competition Rockstar Games were offering a selection of Red Dead Redemption 2 and Rockstar Games merchandise, including T-shirts, mugs, keyrings and more.

The game is set in the Wild West of America, 1899. After a robbery goes badly wrong in the western town of Blackwater, Arthur Morgan and the Van der Linde gang are forced to flee. With federal agents and the best bounty hunters in the nation massing on their heels, the gang must rob, steal and fight their way across the rugged heartland of America in order to survive. As deepening internal divisions threaten to tear the gang apart, Arthur must make a choice between his own ideals and loyalty to the gang who raised him. 

Red Dead Redemption 2 tells a new kind of story, one where you get to live and fight as part of the most notorious gang in the West, immersing yourself in the largest, most immersive, and detailed world ever seen in a videogame. 

The competition campaign secured 61 items of coverage across broadcast and online media with trophy highlights being Heart,TalkSport, Absolute,Kerrang and more. You can view the full coverage here.

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