Shopper-Solutions

Shopper Solutions are the 4media group answer to shopper marketing in an omni-channel environment. We seek not only to market products meaningfully in a retail environment but to account for the world of communications and identify the type of journey shoppers are on to drive sales. The intent is to create one-voice marketing, which speaks to the shopper from the beginning of their shopping journey to its very end.

We believe in Shopper Solutions as an integrated answer to a fragmented media environment. To that end, we’ve identified four tenets of our solutions:

  1. Develop meaningful content, based on deep research & planning, earning permission to sell.

  2. Garner earned media exposure to publish and promote your content strategy.

  3. Distribute paid amplification on a targeted level, solving shopper problems with a clear call to action.

  4. Optimize content, and then measure its return.

Shopper Strategy and Planning

Shopper Strategy and Planning

The first step in breaking through to a shopper is understanding his or her needs, and then planning a content strategy that can capture attention in an extremely busy and increasingly fragmented retail environment – which means strategy and planning must create content that is impactful, immediate and meaningful to shoppers.

Retailer Analysis

Retailer Analysis

To understand shopper solutions, we must first understand the retailer and how to make an impact with the brand across multiple retailer touch points: in-store, online, pick-up and delivery.  To do that, 4media group offers deep retailer analysis, breaking down the retailer landscape to begin providing unique insights into the modern retail environment.

Digital E-Commerce

Digital E-Commerce

As more retail moves online, shopper solutions have to extend beyond brick and mortar retail to meet customers wherever they’re shopping. Our shopper solutions team can create digital e-commerce strategies and activation plans that deliver quantifiable results, continuing the promise of meaningful, location agnostic, marketing solutions.

Measurement and Optimization

Measurement and Optimization

Whether a campaign appears in-store, online, or via pick-up/delivery it should be optimized to meet your company goals. Once the campaign has identified peak optimization, the eshopper funnel is monitored to garner measurement against key performance indicators, ensuring your campaign’s value can be proven with ease and meaning.

Case Studies