4MEDIA GROUP LAUNCHES 4MEDIA4HEALTH, SOLIDIFYING COMMITMENT TO BEST-IN-CLASS HEALTHCARE COMMUNICATIONS FOR CLIENTS

4media is pleased to announce its new division 4media4health headed up by Broadcast PR industry veterans Reni Mitchell and Matt Hamilton. This announcement is the culmination of a years-long mission to align the best talent in pursuit of a superior, highly-specialized healthcare PR practice.

Mitchell recently left a 21-year stint as a founding member of Cision MultiVu to join 4media and form 4media4health.

Matt Hamilton, Senior Vice President, Client Relations, has been with 4media group for 5 years, having spent a decade at Firstline Media.

4media4health leverages internal subject matter experts across intelligence, content, design and communications. This enables the group to flexibly augment a client’s own team on a tactical or annual basis with 4media’s partner+ experience, providing exceptional service and value for clients. This integrated approach enables 4media4health to outperform strategies formed through traditional PR tactics alone.

Key benefits include:

• Identify target audience: Utilizing mapping and spatial analytics technology, our team can drill down to specific markets enabling us to gather data about their demographics, interests, and behavior.
• Gather data: Layering location-specific data with insights gleaned from demographic surveys, first- and third-party data analysis, local economics and environment reveal a detailed picture of a business’s potential audience and communications strategy.
• Analysis: Data reveals trends and patterns. It can confirm instincts but also completely upend ingrained beliefs, leading to increasingly successful campaigns that resonate with audiences.
• Targeted Messaging: Based on methodical analysis, teams create targeted marketing messages that are relevant, specific, and timely.
• Content and resources: Develop and execute marketing campaigns that reach your target audience across a variety of channels. Graphic and web design professionals can work as an extension of your in-house team to create high-quality content, manage your social media accounts, and run paid advertising campaigns.
• Earned media: A deep bench of experienced media relations professionals across all mediums enables firms to maximize earned media potential.

“The launch of 4media4health is the first step in our journey to revolutionize the healthcare marketing industry. We are excited to announce new capabilities and services in the near future, including the ability to supplement pitching trade publications for our clients,” added Mitchell.

About 4media group
As an integrated communications agency, 4media group has been storytelling on behalf of the world’s most notable brands and organizations since 2008. Using insights to inform our approach, we create the best achievable outcomes for our clients through marketing strategies, social media, influencer programs, broadcast media tours, video production, news distribution, public service announcements and public relations. We’re a global company with headquarters in London, UK and Bentonville, Arkansas, with satellite offices spanning from New York City to Los Angeles. We work as one company, one culture, for our clients every day. Visit us online at 4media-group.com.